Social Expertise Consultant

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Main Responsibilities

• Lead the activation, execution, and optimization of Paid Media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and others.
• Create and adapt advertising strategies aligned with each client's objectives, maximizing KPIs like ROAS, CPA, and conversions.
• Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics.
• Identify opportunities to expand reach and optimize campaign strategies based on market data.
• Analyze campaign performance through dashboards and tools like Google Analytics.
• Hold meetings with Business Unit teams to present results.
• Analyze competitors to identify trends and improvement opportunities.
• Conduct A/B tests to evaluate and improve ad effectiveness.
• Handle billing, financial reconciliation, and budget control of campaigns.

Job Requirements

• 4-5 years of experience managing Paid Media, branding, and performance marketing campaigns for medium and large clients.
• Advanced proficiency in platforms like Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and Twitter Ads.
• Experience with analysis and reporting tools.
• Strong operational skills with a focus on performance marketing.
• C1 level of English is mandatory.
• High level of French proficiency.
• Excellent organization and ability to manage multiple accounts efficiently.

Technical Skills

• Operational performance management tools (e.g., Pilot, IOMT).
• Business intelligence software (e.g., Tableau, Datorama, Power BI).
• Advertising technologies (adservers, ad platforms).
• Office software.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Consulting, IT, Sales
• Industry: Advertising Services

This job is active and accepting applications.