Our customer is a world’s leading pay-per-click (PPC) performance display advertising company and a partner of over 3000 ecommerce brands. They are commercially present in 40 countries with a head office in France. Their product enables online e-commerce sites to expand their search marketing campaigns to re-engage visitors who have left their website. It improves online shopping experiences by bringing the performance metrics of search to display advertising. The solution is measurable, scalable, and priced on a CPC basis, driven by user intent. It helps advertisers reach more customers, increase online sales volume with similar conversion rates, and achieve higher return on ad spend. Personalized banners outperform standard display ads and other retargeted banners, leading to better click-through rates, increased on-site conversions, and higher average order values.
Bachelor’s Degree