GA4 & GTM Analytics Consultant - 2 Month Contract

Department : Marketing Technology

Employment Type : Contract

Location : Spain

Description

GA4 & GTM Analytics Consultant

Remote | Contract | Mid-to-Senior Level

About Algomarketing

Algomarketing is a data-driven marketing agency helping B2B businesses optimize their digital strategy through analytics, automation, and audience insights. We’re looking for a GA4 & GTM Analytics Consultant to refine our event tracking, audience segmentation, and attribution modeling to drive better campaign performance.

What You’ll Do

Data Validation & Debugging (Quality Assurance)

• Conduct monthly small testing audits to ensure events and conversions fire correctly.
• Identify and fix duplicate, missing, or misfired events in GA4 & GTM.
• Perform data layer inspections to ensure accurate event data is passed to GA4.

Event & Conversion Optimization

• Implement and refine GA4 event tracking to align with business goals (e.g., MOLs, SRLs, SQLs, demo requests, gated content downloads).
• Use Google Tag Manager to set up event triggers, variables, and tags for accurate data collection.
• Enhance lead scoring by tracking user engagement metrics, such as :
• Scroll depth tracking
• Button clicks and high-intent actions
• Form submissions and interactions
• Implement server-side tagging to improve data accuracy and reduce tracking limitations.

B2B Audience Segmentation & Reporting

• Define and build high-value audience segments using GA4’s audience builder and explorations .
• Develop custom GA4 reports (funnel analysis, path exploration, cohort analysis) to track conversion journeys and drop-off points.
• Connect GA4 with Looker Studio (formerly Google Data Studio) for real-time reporting dashboards.

Multi-Channel Attribution & GA4 Integrations

• Optimize Google Ads & LinkedIn Ads by importing GA4 conversions for better campaign targeting.
• Implement UTM tracking best practices to ensure accurate campaign attribution.
• Explore cross-channel attribution models (e.g., data-driven, linear, time decay) to analyze the full customer journey.
• Assist with GA4 & CRM integrations (e.g., HubSpot, Salesforce) to connect marketing data with sales outcomes.

What You Bring

• 3–5+ years experience working with Google Analytics (GA4) and Google Tag Manager in a marketing analytics role.
• Expertise in GA4 event tracking – custom event setup, enhanced measurement, and debugging.
• Strong Google Tag Manager (GTM) skills – data layer setup, variables, triggers, and tag configurations.
• Experience with first-party data strategies – server-side tracking, consent mode, and GDPR-compliant tracking.
• Consultative Approach – ability to advise marketing teams on tracking best practices.
• Soft Skills – strong analytical mindset, clear communication, and problem-solving ability.

Bonus Skills :

• Experience with BigQuery and SQL for deeper GA4 data analysis.
• Experience integrating GA4 with Looker Studio, HubSpot, Salesforce, or other BI tools .