Senior Manager Brand, Media & Lead Generation

Senior Manager Brand, Media & Lead Generation

Amplifon is the global leader in the retail hearing care industry. Over 20,000 professionals in 26 countries, from more than 100 nationalities, work in a global network of 9,500 points of sale to empower people to rediscover the emotions of sound. We believe our people are our greatest asset, and investing in talent engagement, professional development, and recognition is key to our success.

In 2019, Amplifon Iberica S.A.U acquired GAES, which has over 700 shops across Spain. The main office is in Barcelona, with more than 2,000 dedicated professionals committed to delivering exceptional sound experiences.

We are seeking an experienced Senior Manager for Brand, Media & Lead Generation based in Barcelona. This role is crucial in developing innovative strategies to strengthen brand presence, manage media channels effectively, and generate high-quality leads.

Your Responsibilities :

• Lead Generation Strategy and Performance
• Develop and implement strategies to attract potential customers through media, digital channels, trade marketing, BTL, and partnerships.
• Collaborate with sales and retail teams to align lead generation efforts with sales objectives.
• Manage and oversee the budget for lead generation activities.
• Evaluate campaign ROI and recommend improvements, considering economic impact.
• Use analytics to measure campaign effectiveness and optimize strategies accordingly.
• Brand Development and Management
• Identify market trends, consumer preferences, and competitive insights to enhance customer experience through branding initiatives.
• Align global customer research with local commercial goals, conducting deep dives when necessary.
• Develop and execute strategies to improve brand visibility and positioning.
• Maintain brand consistency across all channels.
• Work with cross-functional teams to ensure branding aligns with business objectives.
• Media Planning and Execution
• Manage media budgets and plans.
• Set media strategies following regional guidelines.
• Oversee content and communications in line with corporate brand standards.
• Plan and execute media campaigns across channels, coordinating with agencies and partners.
• Monitor media performance and adjust campaigns based on data insights.
• Stay updated on industry trends and emerging media opportunities.

Your Profile :

• Bachelor’s degree in marketing, business, or related field; Master’s / MBA is a plus.
• Proven experience in brand management, lead generation, marketing, media planning, and digital channels.
• Strong expertise in lead generation strategies and conversion optimization.
• Deep understanding of media landscape, KPIs, and channel dynamics.
• Knowledge of marketing attribution models and lead management tools.
• Analytical skills with the ability to derive insights for business decisions.
• Experience in managing and developing teams.
• Excellent communication skills in Spanish and English.
• Proficiency in Office tools; PowerBI experience is a plus.
• Customer-centric mindset and performance-driven attitude.
• Ability to work in a fast-paced retail environment and build strong relationships with stakeholders.
• Strategic thinking, autonomy, and strong execution capabilities.

Amplifon promotes a Winning Culture focused on creating a positive workplace. We offer a hybrid work policy, allowing employees to work remotely two days per week.

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