Our customer is a leading provider in pay-per-click (PPC) performance display advertising, partnering with over 3000 ecommerce brands worldwide. The company is present in 40 countries and is headquartered in France. Their product enables online e-commerce sites to expand their search marketing campaigns, re-engage visitors who have left their website, and improve online shopping experiences by bringing search-like performance to display advertising. It is measurable, scalable, and priced on a CPC basis, driven by user intent. Personalized banners outperform standard display ads, leading to higher click-through rates, increased on-site conversions, and higher average order values.