Channel Marketing Manager, Spain and Italy

Meta is seeking an experienced, business-minded Retail Marketer for a role based in Madrid, focusing on hardware. Reporting to the Channel Marketing Director in London, this position will oversee retail/channel marketing, online retail executions, in-store marketing programs, and customer acquisition efforts in Spain and Italy. The Meta team is pioneering the future of the wearable category, bringing innovative products to consumers that enhance entertainment and social experiences. The Channel Marketing team is responsible for increasing consumer adoption of Meta hardware and collaborating with partners to develop this emerging category.

Channel Marketing Manager, Spain and Italy Responsibilities:

1. Plan and execute retail marketing programs to increase sales of Meta products in Spain and Italy.
2. Manage and optimize co-marketing budgets.
3. Coordinate with Creative teams and oversee marketing assets.
4. Enhance the customer experience both online and in-store, including fixture placement, demos, and online product pages.
5. Support retail expansion into new stores and European markets.
6. Collaborate with Sales Account Managers to support objectives, execute retail marketing activities, track key metrics, and optimize marketing strategies.

Minimum Qualifications:

1. Over 5 years of experience in marketing, with a proven track record in technology-based consumer marketing.
2. Experience selling consumer goods through online and retail channels, with familiarity with leading Consumer Electronics retailers.
3. Successful experience in leading retail marketing programs and go-to-market strategies.
4. Experience managing significant marketing budgets.
5. Deep understanding of the retail landscape and direct experience working with Consumer Electronics retailers in Spain and Italy.
6. Experience collaborating with retailers on bundles, promotions, and store merchandising.
7. Strong communication and presentation skills, demonstrating advanced business acumen aligned with Meta's values.
8. In-depth knowledge of CE consumers, especially tech early adopters, and a passion for innovation and disruptive technologies.
9. Bachelor's degree in business or a related field; postgraduate qualifications are a plus.
10. Fluent in English, Spanish, and Italian.

About Meta:

Meta develops technologies that connect people, foster communities, and support business growth. Since launching Facebook in 2004, Meta has transformed social connectivity. Platforms like Messenger, Instagram, and WhatsApp have empowered billions worldwide. Meta is now advancing beyond 2D screens into immersive experiences such as augmented and virtual reality, shaping the next evolution of social technology. Careers at Meta offer the opportunity to influence a future that extends beyond current digital connections, transcending screens, distances, and even the laws of physics.