Senior Digital Marketing Specialist - NIU MQi GT Evo 2025 Campaign

Location : Remote

Employment Type : Fixed-Term Contract (June–August 2025, possible extension to Q4 2025)

Application Deadline : June 1, 2025

About NIU

NIU, a global leader in smart electric mobility, is renowned in Europe for innovative scooters. For the NIU MQi GT Evo 2023 launch, we seek a Senior Digital Marketing Specialist to drive a high-impact digital campaign, boosting brand awareness and pre-orders.

Role Overview

Lead a €450,000 digital marketing campaign (June–August 2025) in Germany, France, Italy, Netherlands, and Spain, using Meta, Google Ads, YouTube, and TikTok to achieve:

• 80–100M ad impressions
• 10–15M video views
• 10,000–20,000 pre-orders

Key Responsibilities

1. Execute and optimize ads on Meta, Google Ads, YouTube, and TikTok.
2. Produce short videos (5–10s) and PR/SEO articles for platforms like The Verge, Electrek.
3. Generate 50,000–70,000 customer emails via lead campaigns; automate email marketing.
4. Partner with KOLs/influencers to enhance credibility and conversions.
5. Track KPIs (3–5% CTR, impressions, pre-orders), ensuring optimal ROI.
6. Support Q4 2025 initiatives: Google Shopping Ads, remarketing, offline events (€200,000–€300,000 budget).

Qualifications

• 5+ years in digital marketing, expert in Meta and Google Ads.
• Proven success in high-budget campaigns (impressions, CTR, conversions).
• Skilled in video content and influencer marketing on YouTube, Instagram, TikTok.
• Strong knowledge of European markets (Germany, France, Italy, Netherlands, Spain).
• Excellent analytical, project management, and communication skills.
• Electric vehicle/tech industry experience preferred.

Why NIU?

• Lead a landmark campaign for a top electric mobility brand.
• Work remotely, driving a high-visibility European project.
• Potential contract extension to Q4 2025.
• Collaborate with top influencers, media, and retailers.

How to Apply

Submit your CV and a cover letter detailing your digital marketing experience via LinkedIn.