Content Manager

At Digital Spice, we believe in sustainable, long-term growth through valuable relationship building and nurturing. We welcome prospective team members who can help push our vision forward.

We’re currently searching for an experienced content manager to create and implement the execution of client’s content strategy, including strategy development and writing content across multiple channels and platforms that drive awareness, increase engagement and traffic, share the brand story, and increase conversion and enrollment.

This is a rare opportunity to further develop a career working with US-based clients and collaborating closely with some of the leading experts in our industry.

Work from the comfort of your own home. This is a full-time, fully remote position, based on EST (PST) time zone.

Position Summary

Reporting to the Senior Director of Digital Marketing, the Content Manager leads the execution of the client's content strategy, including strategy development and writing content across multiple channels and platforms that drive awareness, increase engagement and traffic, share the brand story, and increase conversion and enrollment.

A significant component of the position includes writing and creating content for digital channels such as web, social media, videos, email/text, blogs, newsletters, etc. The Content Manager will also be responsible for editing all content for external and internal audiences, tracking and analyzing content performance analytics, and making strategic decisions and adjustments to improve performance.

The role involves collaborating with internal and external stakeholders to develop content and support marketing campaigns and strategies.

Key Responsibilities

Cross-Functional & Agency Collaboration

• Serve as the main point of contact for website-related tickets, providing assets, context, and clarification.
• Work with SEO and paid media agencies to implement data, review copy, and ensure functionality.
• Assist the Support team in responding to franchisee requests related to website functionality, SEO, Google Business Profile, and search visibility.
• Coordinate with stakeholders and partners to align project goals.

Content Development & Management

• Upload content for landing pages, blogs, and center updates in the CMS.
• Perform QA testing on staging for new builds, verifying layout, links, responsiveness, metadata, and accuracy.
• Collaborate in Figma to design landing pages and provide input on functionality and content.

Ticket & Workflow Management

• Create Jira tickets for development requests.
• Monitor and follow up on tickets for timely completion.
• Manage content tasks in Wrike, such as SEO pages, blogs, and updates.

Testing & Optimization

• Create and manage A/B test experiments to assess engagement and improve performance.
• Analyze test results and report insights.
• Set up GA4 tags and triggers for new landing pages or campaigns as needed.
• Create GA4 reports or pull data upon request.

Internal Communications

• Draft communications, release notes, and guides for franchisees on new features or tools.
• Ensure messaging is clear, consistent, and aligned with goals.

Qualifications

Native or near-native English proficiency.

2+ years of marketing experience in content writing and management.

Experience with enterprise-grade web content management platforms.

Strong organizational skills and attention to detail.

Knowledge of SEO best practices.