Senior Strategic Copywriter

Welcome to Welltech — where health meets innovation! As a global leader in the Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalised wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

Position Overview :

We are seeking a talented Strategic Copywriter to join our marketing team. The ideal candidate will have a proven track record of creating compelling copy that drives installs and purchases. This role will focus on crafting copy for various digital marketing channels with a strong emphasis on driving performance metrics such as CPA and ROI.

Responsibilities :

• Develop highly effective, original, and targeted copy for performance marketing creatives.
• Actively participate in creative producers’ team brainstorms to contribute innovative ideas and concepts and develop the existent copy.
• Create compelling communications tailored specifically for blogger briefs to ensure those communications correspond to performance marketing standards.
• Conduct thorough research and analysis to understand target audience demographics, preferences, and behaviours.
• Collaborate closely with the SMM, ASO, and CRM teams as needed to ensure cohesive messaging and alignment across all channels.
• Stay up-to-date with industry trends and best practices in copywriting and digital marketing.

Requirements :

• Proven experience as a copywriter, preferably in a digital marketing agency or in-house marketing team.
• Exceptional writing skills with a keen eye for detail and grammar.
• Strong understanding of digital marketing principles and techniques.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Bachelor's degree in Marketing, Communications, English, or related field would be advantageous.
• Having a background in Health and Fitness (H&F) would be advantageous.

Why You’ll Love Being Part of Welltech :

• Grow Together : Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
• Lead by Example : No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results-Driven : We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well-Makers : Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

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