Freelance Marketing Performance Analyst

Intracon Consulting is a 360º HR consultancy office made up of expert professionals in this field, with more than 10 years of experience with clients such as Hewlett-Packard (HP). The company is part of Intracon Spain, along with Intracon Marketing Solutions: a global agency that helps B2B companies achieve their goals with creative Marketing and Sales solutions.

We are looking for a Freelance Marketing Performance Analyst to join our team and support the Workforce Solutions Go-to-Market division of one of our main clients, the multinational technology company HP (Hewlett-Packard).

Main Responsibilities

• Reporting to the Manager of the unit, some of your main tasks will include:

Marketing Performance Analysis & Strategic Planning

• Analyze current marketing performance measurement models to identify improvement opportunities and enhance ROI visibility.
• Assist in investment planning by conducting impact analyses and delivering data-backed recommendations.
• Summarize complex findings, highlight limitations, and propose actionable solutions for senior stakeholders.
• Provide strategic support to executive forums with narratives, proof points, and marketing performance outcomes.

Performance Measurement Consistency & Advisory

• Serve as a trusted advisor to Market teams, guiding them on reporting and measurement standards.
• Collaborate with Go-to-Market leads to ensure transparent communication between organizations.
• Promote sharing of best practices across markets.

Cross-Functional Collaboration & Capability Building

• Partner with analysts and directors to drive efficiency in performance reporting.
• Contribute to initiatives enhancing B2B marketing analytics capabilities.

Marketing Data Visualization & Analysis (Technical Core)

• Design, build, and maintain Power BI dashboards to visualize KPIs.
• Develop DAX formulas and leverage SQL queries for data analysis.
• Use Excel for ad-hoc reporting and data exploration.
• Identify trends and translate insights into actionable strategies.

Background & Skills

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or related fields.
• Advanced Power BI skills: dashboards, DAX, modeling, publishing.
• Advanced DAX: calculated columns, measures, time intelligence.
• Proficient in SQL for data extraction.
• Advanced Excel skills: PivotTables, lookup functions, nested formulas.
• Understanding of B2B marketing funnels, KPIs, and performance metrics.
• Strong analytical and communication skills.
• Experience with Salesforce (SFDC) and Microsoft Dynamics CRM preferred.

What We Offer

• Flexible hybrid work model (remote + in-office).
• Positive, inclusive, and collaborative team culture.
• Multicultural environment with global colleagues.

Diversity & Inclusion at Intracon

We are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We hire and promote based on merit, potential, and the perspectives you bring—regardless of race, gender, age, disability, or background.

Interested? Send us your application and tell us why you’re IN. Due to high volume, only selected candidates will be contacted. Thank you for your interest!