Content Development Strategist (Growth Marketing Team)

Content Development Strategist (Growth Marketing Team)

Marketing location_on Spain

Hi there!

We are Semrush, a global Tech company developing our own product – a platform for digital marketers.

Are you ready to be a part of it? This is your chance! We’re hiring for a Content Development Strategist in our Growth Marketing Team.

Tasks in the role

• Own and supervise content brief creation : Oversee the development of content briefs for the Semrush blog (and other pages on the Semrush site), ensuring each brief aligns with our content strategy, matches our brand’s voice, and addresses search intent to drive relevant organic search traffic. Conduct deep research on industry trends, competitor content, and user search intent.
• Focus on information gain and originality : Act as our “information gain” specialist, making sure every brief and article has a unique perspective and demonstrates real expertise. You’ll enforce alignment with Google’s helpful content guidelines, ensuring our pieces stand out from the crowd. You may also conduct original research or other originality initiatives to elevate our content.
• Research and align content with ICPs : Ensure our content strategy is aligned with the needs, challenges, and interests of our ideal customer profiles (ICPs). This includes researching audience pain points, identifying content gaps, and refining our briefs to better serve our target users.
• Collaborate with SEO and content teams : Coordinate with multiple stakeholders to ensure that both SEO needs and creative standards are met.
• Content editing and quality assurance : Review and edit content drafts to identify structural improvements, SEO opportunities, and areas to add unique insights. Collaborate with our editing team if needed.
• Identify growth opportunities : Proactively spot ways to improve our SEO and content approach—whether capturing incremental traffic or creating new content processes that reduce costs and enhance quality.
• Embrace AI and innovation : Use AI tools where possible to speed up research, enhance quality, or support writers and editors. Stay curious about new technologies, trends, and best practices in content marketing and SEO.

Who we are looking for

Experience :

• At least three years of experience in a hands-on SEO and / or content development or strategy role. A professional degree in a related field is a plus but not required.
• Demonstrated success in increasing organic traffic and conversions . Ideally, you’ve worked in SaaS and understand how to create and optimize content for a B2B audience. Familiarity with SaaS metrics and product-led growth strategies is a plus.
• Deep SEO knowledge : Stay updated with major SEO updates, trends, and best practices. Hands-on technical SEO experience is a plus.
• Passion for original, insightful content : Love reading and creating content that goes beyond “good enough.” Incorporate data, expert quotes, and original perspectives to give each piece an edge.
• Proven brief and outline skills : Experience creating detailed content briefs or outlines for writers. Ability to translate complex information into clear instructions.
• Analytical mindset : Comfortable with data and translating insights into recommendations. Familiarity with Semrush or other SEO tools is highly preferred.
• Creative problem-solver : Ability to innovate, identify gaps, and propose new ideas to make content more compelling.
• Excellent communication skills : Effective in English, both written and verbal.
• Attention to detail and deadlines : Pride in quality work and respecting timelines.
• AI enthusiasm : Comfortable experimenting with AI tools to improve processes and content quality.
• Feedback skills : Able to accept feedback and implement changes, as well as give constructive feedback to others.

They say there are no perfect candidates, but that might well be you if :

• You meet most of the above criteria.
• You have experience in editing or proofreading (not mandatory).
• You have a network of content creators.
• You have additional marketing experience (CRO, PPC, SMM).
• You share our values : Trust, Ownership, and Enthusiasm for Change.

We will try to create all the right conditions for you to work and rest comfortably

• Unlimited PTO
• Flexi Benefit for hobbies
• Employee Support Program
• Family member financial aid
• Employee Resource Groups
• Meals, snacks, and drinks at the office
• Team building
• Training, courses, conferences
• Gifts for employees

A little more about our company

Semrush is a leading SaaS platform for online visibility management, enabling businesses worldwide to optimize search engine marketing, content, social media, and competitive research campaigns with measurable results.

Founded 16 years ago, we have received numerous awards, including G2 Top 100 Software, Search Awards, and Great Place to Work. We went public on the NYSE in March 2021 under the ticker SEMR.

Over 10 million users globally and more than 1,700 employees contribute to our ongoing growth and innovation.

Our Diversity, Equity, and Inclusion commitments

Semrush is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment where everyone feels they belong. We do not discriminate based on race, religion, gender, age, disability, or any other protected status.

Our new colleague, we are waiting for you!

J-18808-Ljbffr