Product Marketing Specialist

A little bit about Flanks

Flanks is shaking up the wealth management industry by making it simpler and way more efficient for financial institutions. Our SaaS platform is designed to help banks, family offices, and wealth managers get a full picture of their clients' financial assets—all in one place.

Founded in 2019 and based in Barcelona, we’ve brought together a team of passionate wealth management and tech pros, all with a shared goal: to change how wealth management is done. Backed by €9.8 million in investment, we’re growing fast, and we’re not stopping anytime soon!

What we stand for:

• People First – our team comes first. We want everyFlankerto feel at home, engaged, and part of something bigger.
• Keep Growing – as the company grows, so should you. We’re all about personal and professional development here.
• Think Twice, Act Once – we believe in thoughtful decisions, considering the impact on both our team and our clients before taking action.

If you’re looking for a place where you can grow and make an impact at a fast-paced, exciting fintech startup, this might just be the place for you!

About the role

As a Product Marketing Specialist at Flanks, you’ll bridge the gap between our Product, Revenue, and Marketing teams to transform complex wealthtech solutions into clear, compelling messaging. You'll lead product launches, define positioning and go-to-market strategies, and create customer-facing materials that drive engagement and adoption. Your work will ensure our value resonates with wealth managers, while keeping us competitive through ongoing market and competitor analysis.

What you'll do ️

Here’s what you can expect to work on:

• Collaborate closely with Product, Revenue, and Marketing teams to deeply understand our wealthtech solutions—both current and in development—and translate that knowledge into impactful materials and documentation.
• Lead the planning and execution of product launches, including the definition of naming, messaging, and go-to-market strategies that reflect our desired positioning and align with the product roadmap.
• Develop compelling product positioning and messaging that clearly articulate value and resonate with our target audience of wealth managers at banks and family offices.
• Create, maintain, and evolve a full suite of customer-facing and sales enablement materials—including commercial decks, demo videos, product tutorials, documentation, FAQs, and onboarding assets—to drive product adoption, client engagement, and commercial effectiveness.
• Collaborate with the Content team to activate product launches and updates across key channels (website, blog, newsletter, social media, etc.).
• Conduct ongoing competitor and market analysis to inform positioning, identify opportunities, and ensure Flanks stays ahead in a rapidly evolving fintech landscape.

What we'd love to see

• 3–5 years of proven experience in product marketing, ideally within B2B fintech/ wealthtech, or private banking/financial services industries.
• Bachelor’s degree in Marketing, Business, Communications, Economics, or a related field.
• Creative and detail-oriented, with strong research skills, a high standard of quality, and the ability to craft engaging content and lead cross-functional projects end-to-end independently.
• Language Proficiency: Professional proficiency in both English and Spanish to collaborate effectively in our bilingual environment ️.

If this sounds like you, don’t worry if you don’t check every single box—we’ll support your growth along the way.

What we offer

The hiring process ️

1. Send us your CV, cover letter, etc.
2. You’ll have a chat with our People Operations Specialist, Nicolás Guilarte.
3. A meeting with our Head of Marketing, Daniela Carranza
4. Any extra meetings you (or we) might need to iron out any questions.
5. We send you an offer!

We aim to keep things moving fast—ideally wrapping things up in one to four weeks.

If this sounds like a good fit for you, we’d love to hear from you. Don’t hesitate to send us your CV and/or cover letter. ️

At Flanks, we believe in fostering diversity and inclusion across everything we do. We’re proud to be an equal opportunity employer, and we welcome all applications regardless of race, religion, gender, age, or disability status.

Additionally, we have an Equality Plan in place to ensure fairness and inclusivity in all our policies and practices.