Retail Engagement and Marketing, Writer

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Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

The worldwide Apple Retail Engagement & Marketing (REM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values.

We seek a highly motivated and experienced Writer for our Content Operations team at Apple Retail. You have a deep passion for and an understanding of writing and linguistics, and act as brand guardian across our organization. You strive for linguistic excellence and collaboration across Apple and third parties. You have experience with Machine Translation (MT) and Large Language Models (LLM’s) to innovate workflows and enhance operational efficiency. You work smart, are able to prioritize across competing priorities and escalate when needed. You navigate internal networks and stakeholders to drive alignment and consistency across Apple in local language. You act as eyes and ears in market and local Retail stores, providing cultural insights to create exceptional employee and customer experiences for our global audience.

Description

This role acts as brand guardian, and is the voice of authority for Apple Retail across all customer and employee facing content. You will be responsible for copywriting, transcreating, editing and validating consumer-facing marketing content for global marketing initiatives, such as commercial and seasonal campaigns, events, keynotes, as well as internal employee communications and learning materials, people and recruitment sites, job descriptions, systems and applications. You will validate and fine-tune MT and LLM’s outputs, and help train and customize MT/AIML engines for optimal brand voice, style and accuracy. You drive quality standards through MT and vendor agencies to maintain clarity, accuracy, and the highest possible quality standards.

Responsibilities

• Developing and ensuring a consistent Apple Retail tone of voice, personality and cultural relevance for local language and country.
• Leveraging Apple Marcom style guides and terminology (for consumer facing content), and creating Retail specific style guides and terminology.
• Managing cross functional relationships and navigating Apple networks to drive alignment and consistency across Apple in local language.
• Supporting MT/AIML engine training and customization to fine-tune outputs for optimal brand voice, style and accuracy.
• Managing quality, guiding and onboarding vendor agencies, and monitoring quality standards.
• Maintaining a close relationship with local Apple Retail store teams to collect feedback and respond to escalations. Providing local cultural insights and critical feedback to enhance the customer experience.
• Maintaining highest degree of confidentiality when required.

Minimum Qualifications

• Extensive experience in writing, editing, proofreading, and localizing marketing communications for consumer facing, high profile brands at an advertising agency, marketing communications group, or localization/transcreation agency. Nuanced understanding of language conventions, style and usage.
• Post-editing and AIML experience, and a strong interest in evolving and scaling the craft of writing and translating through combined human and machine intelligence.
• Proficiency in working with future proof technologies such as MT and LLM’s to enhance translation speed and accuracy.
• Undergraduate or advanced degree and 7+ years editorial/writing experience with native speaker status for Spanish (Spain).
• Excellent communication skills and teamwork abilities. Strong written and spoken English skills for internal communication and presentation.
• Exceptional attention to detail and focus in a fast-paced, unpredictable environment.
• Willingness to work across multiple timezones during peak periods and for global team connections.

Preferred Qualifications

• Familiarity with U.S. English style, Apple products, communications, technical terminology and trademark issues.
• Understanding of the creative development and production process.
• Leadership in quality and tone of voice guidance to agency linguists.
• Experience in style guide and glossary development and maintenance.
• Working knowledge of translation tools (such as WorldServer) and MT/LLM’s.
• Willingness to travel to international meetings in the US or other international locations, as well as travel locally for store/vendor visits.

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