Aso Lead, Eu

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Responsibilities

• Reporting to the Director of Business Management, you will be responsible for leading and shaping ASO strategy across the portfolio.
• Partner with cross-functional stakeholders (e.g., producers, product marketing, UA) to ensure ASO best practices and recommendations are implemented at all stages of development.
• Develop an understanding of roadmaps and performance across the portfolio, identify opportunities, and develop strategies for growth.
• Build growth models and install forecasts.
• Stay updated with the latest ASO and mobile marketing trends, and bring innovation, new knowledge, tools, and platforms to enhance our ASO efforts.

Requirements

• Education : BA / BS.
• Senior-level experience in marketing with a proven track record of improving conversion rates.
• Experience in driving and executing ASO A / B testing strategies and metadata optimizations.
• Experience managing teams.
• Strong understanding of algorithms powering app stores.
• Experience working across multiple projects / products.
• Ability to collaborate with cross-functional teams and build relationships with partners.
• Proactive attitude with excellent project management, organizational, and analytical skills.
• Excellent communication and interpersonal skills for effective collaboration.

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