Senior Product Marketing Manager (Datos Team)

We are Semrush, a global tech company developing our own platform for digital marketers.

Are you ready to be part of it? We’re hiring a Senior Product Marketing Manager (Datos Team).

Responsibilities

1. Develop and execute comprehensive GTM plans for new product launches and feature updates.
2. Define and refine product positioning, messaging, and value propositions aligned with market needs and customer insights.
3. Conduct market research and competitive analysis to inform product strategy and GTM initiatives.
4. Collaborate with Product and Sales teams to develop sales enablement materials, including presentations, demos, and training resources, with support from Content Marketing.
5. Analyze GTM performance metrics and provide insights for optimization.
6. Lead the development of GTM strategies aligned with business objectives.
7. Work with cross-functional teams to define target audiences, develop marketing campaigns, and optimize sales processes.
8. Monitor market trends and customer feedback for GTM improvements.
9. Coordinate with Content Marketing to align product content with GTM strategy.
10. Drive projects independently and proactively resolve communication and process bottlenecks.
11. Mentor team members and foster a culture of collaboration.
12. Build relationships with key stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, or related fields.
• Proven experience in product marketing and GTM execution, preferably in B2B DaaS, data SaaS, or tech environments.
• Strong understanding of product lifecycle management and GTM best practices.
• Excellent communication and interpersonal skills.
• Proficiency with project management tools like ClickUp or Jira.
• Strong analytical and problem-solving skills.
• Ability to work independently in a fast-paced, remote environment.
• Experience creating internal processes.
• Ideally based in Europe/CET or ET time zones.

About the Team

Datos, a Semrush company, provides anonymized, privacy-secured clickstream data globally, serving clients with reliable datasets for digital insights. Founded in 2019, with offices in NYC, Spain, and Germany.

Benefits

• Unlimited PTO
• Flexi benefits for hobbies
• Employee support programs
• Family support aid
• Employee resource groups
• Office snacks and drinks
• Teambuilding events
• Training and courses
• Employee gifts

About Semrush

Leading SaaS platform for online visibility management, with over 10 million users worldwide, recognized with awards and listed on NYSE.

Our DEI Commitment

Semrush is an equal opportunity employer committed to diversity and inclusion. We encourage applicants from all backgrounds to apply, even if not all requirements are met.

We look forward to your application!