Game Monetization Expert

As a Game Monetization Expert, your responsibilities include understanding game mechanics as a service, analyzing customer behavior, and developing purchase drivers to enhance financial performance through data-driven recommendations on design, tuning, and pricing.

You will design virtual products pre-release, define impact metrics, and collaborate with development teams to refine designs and implement metrics. Post-launch, you analyze data to identify economic strengths and weaknesses, providing strategic solutions.

• Defining virtual products and their impact on game dynamics with the development team.
• Identifying sales drivers and exposure points within the game economy.
• Balancing product needs, lifecycle, and availability streams.
• Managing pricing strategies, including setting price points and sales tactics.
• Providing feedback and tuning based on play-testing during development and post-release.
• Analyzing metrics to identify monetization bottlenecks and opportunities, and recommending design or strategic adjustments.
• Keeping updated on industry monetization trends and competitors.

This role requires a blend of economy and marketing expertise, passion for analytical game design, and familiarity with the free-to-play business model.

Job Requirements :

• Strong understanding of gameplay and emotional engagement in games.
• Excellent analytical and formal problem-solving skills.
• Proficiency in econometrics and quantitative modeling.
• Knowledge of statistics, ratios, and indexes for economic analysis.
• Marketing expertise to craft effective sales strategies.
• Understanding of client / server architecture, data collection, and mining.

Qualifications :

• Over 4 years of experience as a monetization specialist / expert in a major mobile gaming company.
• Graduate degree in Economics, or BA with specialization in Marketing or Strategic Management.
• Fluent in written and spoken English; concise communication skills.
• Proficiency in Excel and advanced SQL skills.
• Deep knowledge of the free-to-play market across web and mobile platforms.
• Passion for various game formats, especially MMOs and competitive games.

Preferred Skills :

• Experience in econometrics or data mining.
• Proficiency with UI prototyping tools like Flash.
• Experience in community management, marketing, or product management.

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