Our customer is a leading provider in pay-per-click (PPC) performance display advertising and partners with over 3000 e-commerce brands. The company operates in 40 countries with its head office in France. Their product enables online e-commerce sites to expand their search marketing campaigns by re-engaging visitors who have left their website. It enhances online shopping by bringing the measurable, scalable, CPC-based performance of search advertising to display advertising, driven by user intent. Personalized banners outperform standard display ads, leading to better click-through rates, increased on-site conversions, and higher average order values.