Marketing Manager, ES

Greystar Madrid, Community of Madrid, Spain

Marketing Manager, ES

Greystar Madrid, Community of Madrid, Spain

R0156896 Madrid Corporate Office Madrid, Madrid

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• Overview
• Job Responsibilities
• Success Profile
• Trending
• Benefits
  
  

Overview

Greystar is looking for dedicated and hard-working individuals who want to help us continue to be the best at what we do. Today, we are the largest rental housing operator and developer in the US and one of the largest global investment management companies, delivering industry-leading services to investors, clients, and residents. We offer unrivaled professional development and career growth opportunities to our team members and look forward to welcoming you to Greystar, where our people are what make us the Global Leader in Rental Housing.

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Job Responsibilities

About Greystar

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $320 billion of real estate in 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of more than $79 billion of assets under management, including over $36 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

Job Description Summary

The Marketing Manager owns the lifecycle of a development and project from conception to stabilisation and beyond. This includes strategic and tactical marketing plans that drive brand and placemaking through to enquiries, leads, occupancy and revenue. This role focuses on different projects including; student accommodation and corporate marketing.

Job Description

Key Role Responsibilities:

• Works with the European Marketing team, the Spanish Marketing Team and local on-site teams to set and deliver the annual marketing and commercial property strategies for our portfolio and individual properties.
• Lead in the development and execution of marketing programmes that support achievement of the various portfolio’s business development and financial performance goals by helping create brands for assets, implementing collateral and action plans around marketing, paid advertising (online and offline) outdoor advertising, sales campaigns, new development, presentations, and resident communications.
• Oversee the development of new website/s, act as project manager with 3rd party agencies for timely launch of the site, social media channels and paid campaigns, and later on-going maintenance of website, social and paid channels.
• Identify opportunities and create targeted solutions to support the launch of our portfolio brands to existing and potential business partners (companies, universities, multinationals and intermediaries) and individual (inter-)national students and young professionals.
• Works with external design agencies and the internal marketing support team to deliver marketing materials that meet brand guidelines (email campaigns, social media, banners, adverts, flyers, give-aways etc.) and appeal to the specific target markets
• Strategy, content creation and execution of communication tools (print, web, social) in collaboration with local agencies and European marketing support.
• Delivers innovative and creative resident retention and resident acquisition campaigns for the student & Multifamily portfolio. Ensures all campaigns have accurately recorded and reported ROI where possible.
• Creates and oversees local and in-house sales strategies, budgets and action plans in cooperation with the on-site leasing and operations teams.
• Develops marketing and lease-up strategies for new properties including planning, coordination and support of execution with local onsite leasing teams.
• Develops and maintains relationships and communications with relevant business partners and associations in Spain.
• Acts as a brand ambassador building relationships and gathering requirements from local corporates, universities, and intermediaries or agents.
• Monitors markets for trends and forecasts which may impact occupancy and leasing effectiveness within the portfolio, recommends changes and response strategies to offset market downturns or opportunities, and provides feedback and recommendations on improving struggling asset performance and maximising revenue generation on performing assets.
• Works closely with the operational team to determine opportunities for each asset, requirements and budgets for targeting their market directly.
• Provides information for and creates presentations for client reporting, proposals and pitches.
• Provides regular reports on project performance.
• Takes an active interest in the business continually thinking of new ways to build upon the success of campaigns.
• Undertakes bi-annual assessment of suppliers and partners, covering their delivery, quality of products or services and costs.
  
  

About You

Knowledge & Qualifications:

• Degree level education ideally with a marketing, branding, advertising or design focus; or equivalent experience.
• IT literate and fully conversant with all Microsoft packages including PowerPoint (Advanced level) and Excel (Advanced level).
• Workable knowledge of marketing via popular social media and content channels including, YouTube, Facebook, Instagram, X, Tiktok.
• Good understanding of reporting including Google Analytics.
• Mid-level knowledge of design tools (Illustrator, InDesign and Photoshop).
• Good understanding of marketing to generations Y, Millennials and Z.
• Excellent communication skills Spanish and English (verbal and written).
  
  

Experience & Skills

• Demonstrated experience working in a similar role or job level.
• A proven track record in creating successful integrated marketing plans and campaigns.
• Strong written and verbal communication skills (Spanish and English); including the ability to effectively write and present reports and information to support strategic business decisions.
• Great eye for detail with creative flair and confidence to critique own work and others.
• Strong quantitative and qualitative analytical skills and budgeting skills
• Good organisational skills and the ability to work effectively under pressure and to deadlines.
• A strong problem solver with an inquisitive nature and the ability to understand the bigger picture and a hands-on “can-do” mentality.
• Experience in website launch and implementation with other systems.
• A positive team player, with an adaptable and flexible approach along with ability to work collaboratively to drive results and support the wider team and business objectives.
• A passion for marketing and the delivery of exceptional customer service
• Strong organisational skills along with a proven ability to manage multiple projects and/ or priorities.
• Demonstrated experience working within PBSA or student accommodation environments
• Experience with Google Analytics and other relevant tools for measuring campaign success.
  
  

Apply Now

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Success Profile

What makes a successful Greystar team member? Check out the top traits we’re looking for and see if you have the right mix.

• Professional
• Risk-Taker
• Detail-oriented
• Collaborative
• Strategic
• Communicator
  
  

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Trending

x

Meet our people and discover how you can make an impact providing a home to people across the world.

"Working at Greystar has been an eye opening experience. From day one my supervisors have been enthusiastic and attentive to everything I need to be great at my job. I feel appreciated and know that I’m an important asset to them. Everyday I’m encouraged to improve my knowledge and develop new financial skills while being excited to do so. I was also nervous transitioning from the Marine Corps into the civilian workforce, but with the support of the Greystar accounting family that transition has been much easier."

• Adam
  
  

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Benefits

Healthcare

Health insurance (including company-paid opportunities) is offered, along with competitive dental (US Only) and vision insurance* plan options

• in select countries
  
  

Retirement Planning

We know planning for retirement is a top priority for our team members. We offer competitive retirement savings plans including employer-matched 401(k) plans (US Only) and country-specific Pension Schemes to ensure the security of your financial future.

Paid Time Off

Full-time team members receive generous paid time off – including your birthday! – as well as paid sick leave, personal days, and company holidays*

• varies by country
  
  

Paid Parental Leave

Maternal and paternal paid leave is available for the birth or adoption of a child

Professional Development

Ongoing support is available for career advancement opportunities in addition to corporate training programs

Employee Assistance

Program

Experienced counselors are available 24/7 for confidential assistance to listen and help you find solutions at no cost to you

Note: Outlined benefits may vary by international region.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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