Chief Marketing & Sales Officer

We are the premier Official Tour Operator to the Tour de France and world-class reference for cycling tours, renowned throughout the cycling industry for providing best-in-class cycling tours dedicated to avid cyclists. After two decades of steady growth, the company is now raising the bar to the next level.

THE ROLE :

We are looking for a CHIEF MARKETING & SALES OFFICER to oversee and manage all aspects of our marketing and sales strategy.

What you will be doing :

Marketing and Sales Strategies :

• Develop and execute comprehensive marketing and sales strategies that align with company goals, driving brand awareness, customer acquisition and retention, and revenue growth.
• Plan, implement, and evaluate sales and marketing campaigns and initiatives.
• Regularly assess the value proposition of products.
• Develop marketing strategies for new products or markets that align with the company vision and standards.

Market Research and Analysis :

• Conduct market research to identify customer requirements, opportunities, trends, and challenges.
• Provide short- and long-term market forecasts and reports by collecting, analyzing, and interpreting market data.

Digital Marketing :

• Define the digital marketing strategy, action plan and activities, and establish KPIs to continuously monitor performance : Website management, email marketing, sales leads and conversion, social media management.
• Oversee the development and implementation of creative and impactful marketing campaigns across various channels, ensuring brand consistency, tracking performance and maximizing ROI.
• Develop and implement lead generation and nurturing processes that effectively convert leads from marketing to sales.
• Evaluate channel performance and optimize channel strategies.
• Manage vendors and third parties to reach objectives and results.

Data Management and Performance Analysis :

• Continuously monitor performance of sales and marketing activities.
• Identify, establish and track KPIs.
• Drive data analysis.
• Monitor ROI of activities.

Forecasting and Pipeline Management :

• Develop and refine sales forecasting processes.
• Implement pipeline management processes to track opportunities, identify bottlenecks, and drive velocity.
• Analyze sales data to identify trends, opportunities, and areas for improvement.
• Develop and manage relationships with channel partners to maximize value.

Customer Relationship Management :

• Develop and implement CRM strategy to manage customer interactions, track data, and improve customer retention.
• Utilize CRM data to generate insights and reports to support sales and marketing decisions.

What we are looking for :

• Degree in marketing or a related field.
• 5-10 years experience in a similar role.
• Proven experience in digital marketing, leading and managing SEO / SEM, marketing database, email, social media, advertising campaigns and CRM management.
• Extensive experience within the US market.
• Fluent in English and Spanish.
• Passion for cycling.
• Our company culture commits to excellence, quality and continuous improvement which drives us to constantly improve our customer experience.
• We pride ourselves on fostering a culture of innovation, collaboration and the mindset of our people being our most valuable asset for our success.
• A demanding yet fun and friendly environment.

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