Salesforce Marketing Cloud Consultant

Responsible for leveraging technology to serve marketing and strategy goals. This person will lead both national and international projects, focusing on the implementation and development of Salesforce technology, primarily Marketing Cloud and / or other Marketing Automation tools (Adobe, Braze, Selligent, etc.).

RESPONSIBILITIES

• Configure and implement Marketing Cloud tools
• Guide clients in adopting new technologies
• Define and apply data models to manage contacts
• Facilitate and share best practices in marketing automation
• Make data-driven decisions supported by existing technologies

REQUIREMENTS

• 3–5 years of experience, specific technical knowledge, tool / programming language proficiency, soft skills
• Experience with Salesforce Marketing Cloud (certification will be positively valued)
• Proficiency in SQL & AMP Script
• Knowledge of customer and multichannel journeys. Knowledge of the Marketing Automation tool for the following modules : Email, Social Studio, Content Builder, Customer Journeys, and Google 360
• Familiarity with Sales & Service Clouds
• Basic understanding of SQL to extract target audiences for campaigns
• Strong communication skills for client-facing tasks (presentations, demos, leading meetings)
• High analytical capabilities
• Problem-solving within marketing automation implementation projects
• Ability to lead multidisciplinary teams
• Dynamic personality capable of working with various clients

Some of your functions as a Salesforce Marketing Cloud Consultant at MRM will include :

• Developing marketing campaigns using Marketing Cloud
• Implementing segmentation using SQL and filters
• Creating and / or modifying HTMLs for use within Marketing Cloud
• Conducting training sessions and documenting implemented processes (campaigns)
• Presenting completed work to clients
• Developing customer journeys triggered via Google 360
• Developing marketing campaigns using Marketing Cloud
• Implementing segmentation using SQL and filters
• Creating and / or modifying HTMLs for use within Marketing Cloud
• Conducting training sessions and documenting implemented processes (campaigns)
• Presenting completed work to clients
• Developing customer journeys triggered via Google 360

ABOUT MRM

MRM is a digital experience agency that delivers transformative creative solutions at the intersection of business, data, and technology. MRM operates in an integrated and borderless manner, enabling greater collaboration and speed, all with the goal of helping businesses build meaningful relationships with people.

MRM is part of McCann Worldgroup and the Interpublic Group of Companies (NYSE : IPG), with 35 offices across North America, Latin America, Europe, the Middle East, and Asia-Pacific.

McCann Worldgroup is committed to equality and diversity. If you're a creative visionary with a passion for crafting award-winning integrated campaigns and are ready to take your career to the next level, we want to hear from you!

At MRM, we help businesses grow meaningful relationships with people through the power of data, strategy, creativity, and technology.

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