Senior Project Manager CUPRA TRIBE

Join to apply for the Senior Project Manager CUPRA TRIBE role at SEAT S.A.

Join to apply for the Senior Project Manager CUPRA TRIBE role at SEAT S.A.

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SEAT S.A. is the only company that designs, develops, manufactures and markets cars in Spain. Part of the Volkswagen Group, the multinational, headquartered in Martorell (Barcelona). SEAT S.A. already offers the latest connectivity technology in its range of vehicles and is immersed in a process of global digitalisation of the company to drive the mobility of the future.

Inspire Boldness To Succeed As One are the four values that guide us in our daily work and in our relationships with colleagues and stakeholders. They represent the essence of our culture and are our DNA.

At SEAT, we work with autonomy , live honesty , and challenge the status quo with courage. We continuously challenge ourselves because we believe that we can achieve everything. We experiment and learn from our mistakes when we get things wrong. We provide support and ask for help when needed, and together, we share and celebrate successes.

Do you want to take part of this journey? don't wait and join us!

Mission

We’re building more than a loyalty program.We’re creating a new way for our customers to connect with CUPRA—through experiences, community, and a shared sense of purpose. As the lead of CUPRA TRIBE Program, you’ll shape an initiative that goes beyond rewards, building emotional bonds that last and turning customers into true brand believers.

What You'll Do

• Design and lead the CUPRA TRIBE program—from concept to execution, making it seamless, digital-first and distinctly CUPRA.
• Craft a loyalty model that inspires action : badges, levels, rewards and rituals that fuel engagement.
• Create emotional touchpoints through challenges, milestones and unique brand moments.
• Curate unforgettable experiences, both physical and digital, to strengthen connection.
• Define and manage the communication plan to keep the TRIBE informed, inspired, and actively involved.
• Amplify the movement together with social and content teams, turning members into storytellers.
• Establish strategic partnerships to offer unique benefits and expand the value of the program beyond CUPRA.
• Collaborate across the company—from CRM to Marketing, Product to Retail—to bring the TRIBE to life at every touchpoint.
• Measure what matters—track engagement, loyalty impact and business KPIs to optimize and evolve.

Requirements

• Solid experience in customer loyalty, CRM, or brand engagement programs—ideally in lifestyle, mobility, or premium brands.
• Strong understanding of loyalty mechanics and community-building strategies
• Knowledge of how to link loyalty strategies with business KPIs and customer lifecycle value (e.g. aftersales, retention, up / cross-selling).
• Comfortable collaborating across departments (product, marketing, retail, tech) and managing external partners.
• Analytical mindset and data-driven decision-making skills.
• Passion for brand culture, customer experience, and building something from scratch.

What we offer?

• Competitive salary package
• Collective transportation to our workplaces (Barcelona and Martorell)
• Hybrid work model : 2 days working from home per week
• Variety of breakfast and lunch dishes at a discounted price at our canteen and cafeteria
• Access to our Medical Center network
• SEAT group life insurance
• SEAT employment pension plan starting from the 2nd month in the company
• Purchase of new and used SEAT vehicles with special discounts
• Advantages in SEAT vehicle leasing for employees
• Possibility to request a personal loan from the second year in the company
• Ongoing training through our internal Learning platform
• Activities and discounts for SEAT employees

At SEAT, we firmly believe in the power of diversity and inclusion as fundamental pillars of our culture, where everyone can be authentically free and freely authentic.

We work with passion to create an environment where every voice is heard and valued, ensuring equal opportunities for all, regardless of gender, sexual orientation, nationality, ethnicity, cultural identity, age, beliefs, or any other form of diversity.

Our commitment to diversity and inclusion is a priority that we hold ourselves accountable for every single day.

SEAT Seniority level

• Seniority level Not Applicable

Employment type

• Employment type Full-time

Job function

• Industries Motor Vehicle Manufacturing

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