B2C Sales Director TotalEnergies

Academic Training and / or Years of Experience

• University higher education
• High level of English (spoken and written). At least B2
• Experience in Commercial Management (at least 10 years)
• Experience in team management (at least 10 years)
• Knowledge of French is an advantage
• Master's Degree or Postgraduate studies (business administration, commercial, marketing, etc.) is an advantage

Behavioural and Technical Skills :

• People Management and Leadership
• Data analysis
• Business Analysis
• Customer Experience Management
• Product Management
• Negotiation
• Energy Legislation
• Strategic Planning
• Multichannel Strategy
• Market trends analysis
• Define the sales strategy in the B2C segment
• Analyze internal (products, technologies, capacities, resources, services) and external (environment, sector, market, competition) situations
• Define segmentation, bid positioning, and differentiation strategies
• Contribute to the definition of the B2C commercial business plan (new contracts, churn, margins, purchase price, channel mix...) for approval by the B2C P&L Director
• Implement the sales and commercial strategy of the B2C segment
• Manage the maintenance and control of the customer portfolio and its margin
• Design sales campaigns and define their targets
• Coordinate with the Pricing & Analytics Manager on product characteristics, pricing/margin, and promotions for new product launches in the B2C segment
• Prioritize the development of new B2C products
• Set final pricing for customers
• Oversee the development of commercial actions using market knowledge regarding customers, competitors, and products, aligned with Total Group's strategic plan in Spain
• Conduct market studies to support business development
• Define the Customer Journey in the sales process
• Oversee partnership opportunities with companies from different sectors (retail, telecommunications, energy, etc.)
• Manage sales strategies across inbound (CAC and Commercial Offices) and outbound channels (digital, in-person, telemarketing, leads)
• Select suppliers for external channels where applicable
• Define targets and ensure strategy development, budgeting, and policy implementation
• Establish relevant criteria, controls, and organization parameters
• Decide on expenditure, investment, and income forecasts
• Analyze opportunities and threats
• Coordinate with other units to harness synergies
• Represent and defend TotalEnergies' interests in Spain

TotalEnergies (PGE Spain) manages 2.6 million B2C customer contracts, 30,000 B2B customer contracts, operates a power plant with two gas combined cycle units, and ranks as the 4th gas and power supplier in Spain.

This role operates within a high-volume, low-margin environment where key responsibilities are critical to profitability. The environment is fast-moving, highly competitive, with complex products and services to meet market demand. The contractual positions are sophisticated, and markets are volatile, requiring controlled risk-taking within defined parameters.

External Relations : Sales channels, partners, external suppliers (consultants, service companies...), sector companies (other retailers), and companies from other sectors (retail, banking, telecommunications...)

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