Head of events & tradeshows

Market Manager (Head of events & tradeshows)

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Role description : Forming part of the global marketing team and reporting directly to the CMO, this position will design, lead, and execute a wide range of events of different sizes and configurations, both externally with our commercial partners and internally with our staff. Additionally, the role involves managing Dida’s tradeshow presence worldwide. We seek creative candidates with demonstrable experience in developing, leading, and executing high-quality events that significantly enhance attendee experience and the perception of the company.

Key Responsibilities :

1. Develop and execute a global event strategy aligned with Dida’s business objectives.
2. Manage end-to-end event logistics, including venue selection, vendor negotiations, budgeting, and timeline management.
3. Oversee large-scale B2B events (conferences, trade shows, roadshows, and partner summits) across multiple regions.
4. Develop and implement a sponsorship program working closely with Dida’s commercial teams to attract and manage event sponsorships where relevant.

Attendee Experience & Engagement :

1. Design and implement attendee journeys to maximize engagement, networking, and satisfaction.
2. Coordinate registration, ticketing, and event platform integration for seamless attendee management.
3. Ensure high-quality content delivery, including speaker coordination, session planning, and interactive experiences.

Logistics & Operations :

1. Lead on-site event execution, including setup, staffing, A/V, catering, and transportation.
2. Manage relationships with venues, agencies, suppliers, and exhibitors to ensure flawless delivery.
3. Oversee event technology (apps, virtual/hybrid platforms, lead retrieval systems).

Marketing & Promotion :

1. Collaborate with marketing teams to drive event awareness, registration, and post-event follow-up.
2. Develop event branding, signage, and promotional materials consistent with Dida’s corporate identity.
3. Leverage social media, email campaigns, and partnerships to amplify event reach.

Budget & Performance Analysis :

1. Track event budgets, ensuring cost efficiency and ROI.
2. Measure event success through KPIs such as attendance, engagement, lead generation, and satisfaction surveys.
3. Provide post-event reports and insights for continuous improvement.

Qualifications & Skills :

1. 5+ years of experience in event management, preferably in B2B travel, tech, or hospitality sectors.
2. Proven track record of organizing large-scale, multi-day events (500+ attendees).
3. Strong project management skills with the ability to manage multiple events simultaneously.
4. Fluent in written and spoken English; additional languages (especially Mandarin) are valued.
5. Expertise in logistics, vendor management, and attendee experience design.
6. Familiarity with virtual/hybrid event platforms.
7. Excellent negotiation, communication, and problem-solving skills.
8. Availability to travel internationally on a regular basis.

Seniority level :

• Director

Employment type :

• Full-time

Job function :

• Marketing and Project Management

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