Marketing Manager

Reports to : General Manager ViVi Holiday Homes SL

Location : Head Office ViVi Holiday Homes SL

Purpose of the Role

The Marketing Manager is responsible for developing, implementing, and monitoring the marketing strategy for both ViVi Homes and ViVi Real Estate. The primary focus is on increasing brand visibility, attracting new clients (renters, homeowners, and buyers), supporting the sales and rental teams, and optimizing both online and offline marketing channels.

This is a managerial role that includes daily supervision of the Marketing Department, consisting of :

a Revenue Manager

a SEO Specialist

a Marketing Assistant

typically, two marketing interns

Key Tasks and Responsibilities

Develop an integrated marketing strategy for ViVi Homes and ViVi Real Estate.

Prepare monthly and annual marketing plans and budgets.

Position both brands in alignment with overall business objectives.

Online Marketing

Manage websites, social media channels (Instagram, Facebook, LinkedIn), and email campaigns.

Optimize SEO and SEA for maximum online visibility.

Coordinate content creation : copy, photography, video (in collaboration with external parties or internal colleagues).

Report on online performance (Google Analytics, Meta Business, etc.).

Offline Marketing

Develop brochures, flyers, and other promotional materials.

Organize trade fairs, open houses, events, and local promotional campaigns.

Maintain relationships with printers, photographers, and media partners.

Work closely with the Sales Manager Real Estate, General Manager ViVi Homes, and the Operational Manager.

Maintain regular contact with the Finance Manager and the finance department to ensure budget control and jointly assess analytical decisions.

Support sales and rental campaigns, listings, and project launches.

Manage external marketing partners, freelancers, and media agencies.

Analysis & Reporting

Analyze target audiences and customer behavior.

In collaboration with the Finance Manager, evaluate marketing efforts based on ROI, CPL, and ROAS.

Report regularly to the management team.

Job Requirements

Bachelor's or master’s degree in Marketing, Communications, or Business Administration.

Minimum of 3 years’ experience in a similar marketing role.

Proven expertise in online marketing, social media, and branding.

Experience in real estate, tourism, or hospitality is a plus.

Excellent command in English; Spanish is a plus.

Creative, proactive, independent, and results oriented.

Experience with tools such as Canva, WordPress, Meta Business, Google Ads, Mailchimp, and CRM systems.

Strong planning and organizational skills.

Attention to detail and quality.

Commercial insight and strong communication skills tailored to target audiences.

A team player who can also work independently.

Flexible and stress resistant.

Experience in a leadership role is a plus.

Key Performance Indicators (KPIs)

1. Online Visibility & Website Traffic

Growth in website visitors (ViVi Homes and ViVi Real Estate, per month and by channel).

Improved SEO ranking on relevant search terms.

Reduction in bounce rate and increase in session duration.

Number of pages viewed per session.

2. Social Media & Content Performance

Growth in followers on Instagram, Facebook, and LinkedIn.

Engagement rate (likes, shares, comments, saves).

Reach and views of campaigns (organic and paid).

Number of conversions via social media (e.g., completed forms, bookings, leads).

Number of new leads per month via campaigns, website, or social media.

Lead-to-booking conversion rate (ViVi Homes) and lead-to-viewing / purchase (ViVi Real Estate).

Cost per lead (CPL) and Return on Ad Spend (ROAS).

Growth in newsletter subscriptions.

4. Email Marketing

Open rate and click-through rate (CTR) of email campaigns.

Number of campaigns sent per month.

Number of inquiries or website visits generated via mailings.