Senior Product Marketing Manager (Datos Team)

We are Semrush, a global Tech company developing our own product – a platform for digital marketers.

Are you ready to be a part of it? This is your chance! We’re hiring for a Senior Product Marketing Manager (Datos Team).

Tasks in the role

1. Develop and execute comprehensive GTM plans for new product launches and feature updates
2. Define and refine product positioning, messaging, and value propositions, ensuring alignment with market needs and customer insights
3. Conduct market research and competitive analysis to inform product strategy and GTM initiatives
4. Be the main POC to collaborate with Product and Sales teams to develop compelling sales enablement materials, including presentations, demos, and training resources, with the help of our Content Marketing Manager
5. Analyze GTM performance metrics and provide actionable insights to optimize future initiatives
6. Lead the development and execution of comprehensive GTM strategies, ensuring alignment with overall business objectives
7. Collaborate with cross-functional teams to define target audiences, develop effective marketing campaigns, and optimize sales processes
8. Monitor and analyze market trends and customer feedback to identify opportunities for GTM optimization
9. Work closely with the Content Marketing Manager to ensure Product content is aligned with the overall GTM strategy
10. Work independently and proactively to drive projects to completion
11. Proactively identify and resolve cross-functional communication and process bottlenecks
12. Mentor and guide other team members, fostering a culture of collaboration and continuous improvement
13. Build and maintain strong relationships with key stakeholders across the organization

Who we are looking for

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in product marketing and GTM execution, preferably in a B2B DaaS, data SaaS or technology environment
• Strong understanding of product lifecycle management and GTM best practices
• Excellent communication, presentation, and interpersonal skills. We really value and protect a healthy and positive working environment!
• Proficiency in project management tools (e.g., ClickUp, Jira)
• Strong analytical and problem-solving skills
• Ability to work independently and thrive in a fast-paced, remote, and dynamic environment
• Experience in creating and implementing internal processes
• Ideally based in Europe / CET or ET time zones

A bit about the team

Datos, a Semrush Company, is a global clickstream data provider focused on licensing anonymized, at scale, privacy-secured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to the desktop and mobile browsing behavior for tens of millions of users across the globe, packaged into clean, easy to understand data products. Datos’ mission is to provide clickstream data built on trust, and driven by tangible results. Major firms around the globe trust Datos to provide the data they need to stop operating blindly in an ever-changing digital landscape. Datos was founded in 2019 and has offices in New York City (HQ), Spain, and Germany.

We will try to create all the right conditions for you to work and rest comfortably:

• Unlimited PTO
• Flexi Benefit for your hobby
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups
• Meals, snacks, and drinks at the office
• Teambuilding
• Training, courses, conferences
• Gifts for employees

A little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.

We've been developing our product for 16 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people worldwide are working on its development. The Semrush team is constantly growing.

Our Diversity, Equity, and Inclusion commitments

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you don’t meet all requirements, don’t be discouraged to apply! We are committed to ensuring everyone feels a sense of belonging in the workplace.

We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition, including genetic information, marital status, military service, or any other classification protected by law.

We look forward to welcoming you to our team!