Senior Data & Analytics Manager

The Role : Senior Data & Analytics Manager (EMEA ANZ)

Location : Remote (Barcelona or Warsaw)

Make Your Mark. Shape Your Future.

Join our global team of nearly 60,000 professionals, making a difference for brands like DEWALT, CRAFTSMAN, CUB CADET, STANLEY, and BLACK+DECKER. We value purpose, integrity, and excellence.

Who You Are

You are a hands-on data and analytics leader passionate about transforming numbers into strategic business insights. You thrive in a collaborative, remote environment, with expertise in digital analytics strategies that drive growth. You are agile, precise, and eager to deliver impactful insights.

This is a remote role within CET hours. Please note, visa sponsorships are not supported.

What You’ll Do

• Analytics Strategy and Alignment : Collaborate with the Senior Performance Manager to set KPIs and develop analytics strategies, leveraging data layers.
• Campaign Analytics Leadership : Work with agencies to create attribution models, analyze campaign performance, and enhance data visualizations and reports.
• Event Tracking Management : Implement and audit event tracking and pixels for performance accuracy.
• Naming Convention Oversight : Define and enforce campaign naming standards annually across markets.
• Dashboard Design and Training : Build dashboards in Data Studio, collaborate on visualizations, and train stakeholders.
• Data Integration and Reporting : Develop comprehensive dashboards and reports for internal insights.
• Strategic and Hands-on Balance : Combine practical analytics work with strategic planning.
• Cross-functional Collaboration : Partner with digital, e-commerce, insights, and brand teams for impactful solutions.
• Google Analytics Management : Use Google Analytics to inform media strategies, supported by training and presentations.
• Ad-hoc Data Support : Provide data insights for leadership presentations as needed.
• Training and Development : Lead analytics training, especially for non-digital teams, and contribute to the Digital Summit.

Who You Are

You care about quality, continuous learning, and embracing innovation. Your skills include:

• Experience in digital and marketing analytics, managing cross-channel campaigns, with proficiency in Google Analytics and Tag Manager.
• Skills in digital display, biddable media, and familiarity with platforms like Datorama, Tableau, Power BI.
• Ability to design dashboards, especially in Data Studio, and deliver insights to optimize ROI and marketing efficiency.
• Understanding of brand fundamentals, GDPR, data privacy, SEO, CRO, UX, and web analytics.
• Strong leadership, communication, and presentation skills, with the ability to translate data into business actions.
• Experience in a global, matrixed organization; proficiency in English and ideally another European language.
• Willingness to travel.

What You’ll Receive

• Competitive salary & benefits.
• Discounts on tools and partner programs.
• Opportunities for professional growth.

How You’ll Feel

Be part of a company that values growth, learning, diversity, and giving back. Experience:

• Career development across multiple brands.
• Access to learning resources like Lean Academy, Coursera, and online universities.
• A respectful, inclusive workplace.
• Opportunities to volunteer and support sustainable practices.

Join us in empowering makers, doers, and heroes worldwide. We’re more than tools—we’re innovators with a future to shape. Apply now!

All qualified applicants are considered regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or veteran status.