Lead - Brand Activation, Spain

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In short

Welcome to On! One of the world’s fastest-growing premium sportswear brands.

At On, we’re redefining the future of sportswear and looking for a dynamic, results-driven Brand Activation Lead in Spain. We are disrupting the global sports footwear, apparel, and accessories market with groundbreaking technology, innovative designs, and a strong commitment to sustainability and social impact. We aim to push boundaries, inspire athletes, and engage customers.

Your role

• Develop a localized brand activation calendar aligned with the Sub-Regional Marketing plan, coordinating with Brand Communications, B2B Partner Marketing, and the Sales team.
• Ensure high-quality execution by adapting global and regional guidelines to the local market, maintaining our premium brand experience.
• Create City and Cultural Calendars to develop local activation plans and spot opportunities, collaborating with the Regional Brand Marketing Lead on creative strategies.
• Implement an omni-channel approach by working with the local DTCR team, WHS partners, and community networks.
• Develop community engagement and activation plans, partnering with retail teams to strengthen community programs.
• Build strong relationships with communities and partners through engagement, education, and training to foster brand loyalty.
• Deliver impactful events that resonate with and engage partners and community audiences, driving activation.
• Set objectives, KPIs, and requirements for your team, report on initiatives, and utilize local data insights.
• Manage the local brand activation budget, ensuring effective planning, tracking, and reporting.
• Lead and mentor the Brand Activation / Community team, fostering an inclusive and innovative culture.

Your profile

• Typically +5 years experience in management, preferably in sportswear, streetwear, street culture, or entertainment industries, with experience on brand or agency sides.
• Experience with local communities and event management, especially in running, fitness, training, or tennis. Knowledge of the Spanish market and culture is preferred.
• Fluent or C1+ in Spanish and English, both verbal and written.
• Valid EU driver’s license and willingness to travel.
• Proximity to Barcelona or Madrid, with flexibility to travel frequently.
• Strong understanding of brand strategy and translating it into local activations.
• Experience in setting and tracking KPIs, and using data for decision-making.
• Excellent leadership and team management skills, capable of mentoring high-performing, diverse teams.
• Strong communication and interpersonal skills to build relationships with partners and communities.
• Strategic, growth-oriented mindset.
• Experience working with cross-functional teams, including sales, communications, and retail.
• Ability to adapt global guidelines to local markets while maintaining brand consistency.

What we offer

On fosters growth and progress, providing tools for holistic development—physical, mental, and professional. We promote a supportive, team-oriented environment that emphasizes purpose, innovation, and well-being. We are committed to diversity and inclusion, ensuring a fair work environment free of discrimination.

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