Senior Performance Marketer - Google

We're looking for an exceptional Performance Marketer to join our team and drive results across our advertising platforms. The ideal candidate will be a strategic thinker with proven technical expertise who can scale campaigns while maintaining profitability and providing clear insights to stakeholders.

Key Responsibilities

• Develop, execute, and optimize high-performance digital marketing campaigns across Google and YouTube platforms
• Create comprehensive media plans aligned with business objectives and growth targets
• Build and maintain detailed performance tracking and reporting systems
• Analyze campaign data to identify optimization opportunities and scaling potential
• Present performance insights and strategic recommendations to clients and team members
• Proactively test new strategies and tactics to improve campaign performance
• Manage enterprise-level ad spend with precision and accountability

Requirements Platform Expertise

• Advanced proficiency with Google Ads ecosystem (Search, Shopping, Display, Performance Max)
• Advanced proficiency with YouTube Ads, particularly for direct response campaigns
• Deep understanding of platform algorithms, bidding strategies (both manual and automated), attribution models, and conversion tracking
• Experience integrating GA4, GTM, and other analytics tools into comprehensive reporting systems

Strategic Application & Business Acumen

• Proven ability to adapt campaign strategies across various business models (eCommerce, SaaS, service-based)
• Skilled in identifying and scaling winning offers and angles unique to each business
• Strong capability to interpret core business metrics : CAC, LTV, ROAS, MER, AOV, conversion rate, etc.
• Experience building media plans that align with growth goals, budgets, and margin requirements

Experience & Track Record

• Direct experience managing enterprise-level accounts ($100K+ / month ad spend)
• Demonstrated success scaling both eCommerce and non-eCommerce accounts
• Track record of building and leading high-performing campaigns from scratch (not just optimizing existing ones)

Executional Excellence

• Capable of operating quickly without sacrificing attention to detail
• Skilled at managing multiple accounts simultaneously with consistent performance
• Implements strong QA processes for campaign builds and reporting accuracy

Independent & Proactive Thinking

• Self-starter who proposes new strategies, tests, and improvements without prompting
• Able to challenge assumptions and solve performance bottlenecks creatively
• Maintains a strong point of view on current performance marketing best practices and trends

Communication & Reporting

• Clear communicator who can translate complex performance insights to clients
• Proficient in building dashboards, writing client updates, and creating performance reports
• Open to feedback while confidently participating in strategic discussions

Ideal Bonus Skills

• Experience with landing page CRO, funnel analysis, and split testing
• Familiarity with multi-channel attribution models (Meta, Email, etc.)
• Background in creative strategy development for YouTube and Display campaigns

What We Offer

• Opportunity to work with diverse, high-growth clients
• Competitive compensation package
• Collaborative and innovative team environment

How to Apply

If you're a results-driven performance marketer who thrives in a fast-paced environment and has a track record of scaling successful campaigns, we want to hear from you. Please submit your resume, a brief cover letter highlighting your most successful campaign strategies, and any relevant portfolio examples.

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