Product Manager - Hemostasis (Spain & Portugal)

The Product Manager defines and implements strategies addressed to market requirements for the product menu. Performs product management and prepares a marketing support program for a dedicated product line. Provides marketing assistance to field personnel and customers. Leverages scientific expertise to ensure the achievement of the objectives set for the Business Line and collaborate with cross-functional teams to shape tactics, navigate regulatory landscapes, and drive product success.

Key Accountabilities

• Prepare the launch of new products : market research, positioning, competition, publications, and value proposition.
• Stay updated on the market needs and the competitor’s analysis.
• Provide the commercial network with the necessary arguments to counter objections from competitors and customers based on the value-selling method adequately.
• Prepare the necessary marketing material : brochures, catalogs, and presentations, digital campaigns, etc.
• Prepare product information necessary for each case, such as product registrations, technical data sheets, safety files, inserts, and anything else mandatory.
• Prepare and participate in Workshops, Congresses, Scientific Sessions, and other events.
• Encourage the evaluation of products to generate scientific articles.
• Participate in the preparation of the tenders, writing the technical part. In collaboration with the Sales Application Specialist and tenders department.
• Keep all the data in the computer system (SAP) up to date to guarantee the reliability of the zGP,
• Keep Teams database updated, as well as the Company's website.
• Acts as key marketing technical liaison on all given product lines, providing product and regulatory information to sales, service and customers.
• Contact with Suppliers regarding product issues, incidences and updates.
• Work with Logistics to manage all types of product incidents : back orders, stock dimension, purchase equipment forecast, among others.
• Maintains regular communications with technical services on problems with instruments, software and reagents within the product line.
• Maintain a fluid relationship with the different KOLs and support the commercial network in the visits that require it.
• Provides presentations to customers.
• Train the different members of the commercial network (Area Managers, Key Account Managers, and Sales Application Specialists).
• Manages and drives internal projects with minimal supervision.
• Ensures compliance with Werfen Code of Ethics.

Networking / Key relationships

• Commercial team : AMs, KAMs and SAS
• Technical Service & HelpLine
• Logistics
• Contracting and Customer Service
• Quality Assurance and Regulatory Affairs
• Legal and Compliance
• Strategic Business Unit
• Other Werfen affiliates
• Other Business Units in Spain and Portugal

Minimum Knowledge & Experience required for the position

• Education

oBachelor´s or Master’s Degree in Life Sciences or Medicine is desirable

oHematology discipline knowledge is highly valuable

oAdditional degree in business administration, marketing, or equivalent preferred

• Experience

oMinimum three years’ experience either in the IVD industry in a similar position or a Medical or Technical role at a Hospital IVD Laboratory is highly desirable, preferable in the Hemotalogy Laboratory.

• Additional Skills / Knowledge

Spanish fluent

Portuguese, valuable

Skills & Capabilities :

• Business Acumen
• Effective team-player
• Ability to work independently managing assigned projects
• Customer Focus
• Excellent oral and written communication skills
• Creativity
• Organizational Agility
• Ability to build strong business relationships
• Planning
• Drive for Results

Travel requirements :

• Up to 30% of time
• Territory

oSpain and Portugal

oOthers, occasionally due to business activity