Senior Paid Media Buyer

Sé de los primeros solicitantes.
Solo para miembros registrados
Bilbao
EUR 45.000 - 70.000
Sé de los primeros solicitantes.
Hace 2 días
Descripción del empleo
  • Join a market leader within Apparel & Sporting Goods
  • Opportunity within a company with a solid track record of performance

The Job

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter / X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.

Responsibilities

Campaign and Platform Ownership :

  • Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter / X, and Applovin.
  • Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.

Ad Building :

  • Own the creation, management, and optimization of paid social media advertisements.
  • Develop and implement ad copy and creative content that aligns with campaign objectives.
  • Ensure that all ads meet platform guidelines and brand standards.

Data Analysis :

  • Analyze campaign performance data to identify trends, insights, and areas for improvement.
  • Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Utilize data to make informed recommendations for campaign adjustments and optimizations.

Quality Assurance :

  • Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
  • Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.

Ad Creative :

  • Coordinate with the performance creative team to develop compelling ad visuals and copy that resonate with target audiences.
  • Provide feedback and suggestions to the creative team to enhance ad effectiveness.
  • Ensure creative assets are received and launched in accordance with campaign deadlines.

Campaign Management :

  • Manage and optimize campaigns across all owned channels.
  • Implement targeting strategies to reach the desired audience segments.
  • Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.

Strategic Planning :

  • Contribute to the development of campaign strategies and media plans.
  • Participate in brainstorming sessions to generate innovative ideas for campaign improvement.
  • Assist in the research and identification of new advertising opportunities and platforms.

External Partner Communication :

  • Serve as the main point of contact for external ad partners and agencies for owned channels.
  • Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.

The Profile

Qualification and Requirements

  • 5+ years of DTC Paid Media Buying and Growth Marketing experience.
  • Expertise media buying within ad platforms including but not limited to : Meta, Tiktok, Snapchat, Twitter / X, and Applovin.
  • DTC Ad Agency experience and / or working in-house within a 100M+ DTC brand, a plus.
  • Familiarity with third-party analytics and attribution tools such as : Northbeam, Triple Whale, Haus and GA4.
  • Strong knowledge of the various advertising attribution models.
  • Exceptional analytical skills with experience building and presenting performance reports.
  • Experience in audience segmentation, retargeting strategies, and A / B testing.
  • Strong communication and collaboration skills.

Technical Skills

  • Proficiency in Notion for project management, task organization, collaboration, and documentation.
  • Proficiency in Slack for effective communication, collaboration, and team coordination, including channel management, file sharing, and real-time messaging.
  • Proficiency in GSuite for productivity, document management, and collaboration, including Gmail, Google Drive, Google Docs, Sheets, and Slides.
  • Familiarity with Loom for creating and sharing video content, including screen recordings, tutorials, and presentations, to enhance communication and training within teams.
  • Proficient in using various ad platforms (e.g., Meta, Tiktok, Snapchat, Twitter / X, and Applovin).

The Employer

Our client crafts products made to last a lifetime through with simple, functional designs ready for anything and everything. Our client materials are chosen with care and a thoughtful connection to the insights of our growing community - setting our North star as we strive to improve everyday.

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