Sr Manager - Global Strategic Marketing, Hibrido

• Drive the global transition of the company’s feed marketing strategy, focusing on expanding into priority markets such as China, Japan, Korea, and KSA.
• Develop comprehensive marketing strategies and frameworks to identify, evaluate, and capitalize on growth opportunities in target regions.
• Lead the creation of annual and long-term marketing plans with clear objectives, timelines, and KPIs for measuring success.
• Build frameworks to integrate global marketing intelligence into decision-making across the company.

Market Identification and Global Expansion :

• Conduct in-depth market research and competitive analysis for target regions to uncover new opportunities and understand market dynamics.
• Develop and execute go-to-market strategies tailored to cultural, economic, and regulatory conditions in priority markets.
• Collaborate with business development and regional sales teams to ensure effective market entry and sustained presence.

Team Management and Development :

• Lead and mentor a high-performing marketing team, including experts in market intelligence, analytics, and product development.
• Foster a culture of collaboration, innovation, and data-driven decision-making within the team.
• Oversee resource allocation and ensure the team is equipped to deliver insights, campaigns, and strategies that drive results.
• Provide professional development opportunities and establish clear performance goals for team members.

Strategic Market Intelligence and Analytics :

• Oversee the development of a robust market intelligence function to track trends, analyze customer behaviour, and identify competitive threats in global markets.
• Leverage advanced analytics tools to inform market segmentation, pricing strategies, and performance tracking.
• Translate insights from market intelligence into actionable marketing initiatives, enhancing the company’s positioning and value proposition.

Product Development and Innovation :

• Partner with product development teams to align marketing strategies with the introduction of new and existing feed products.
• Define tailored value propositions and marketing approaches for specific customer segments in target markets.
• Work closely with R&D to ensure emerging customer needs and trends are incorporated into product planning.

Brand Positioning and Campaign Management :

• Elevate the company’s brand positioning in priority markets through targeted campaigns, partnerships, and digital engagement strategies.
• Develop global campaigns that emphasize its leadership in sustainable agriculture and premium animal feed products.
• Ensure consistent messaging and alignment of branding across all communication channels and regions.

Stakeholder Engagement and Leadership :

• Provide strategic market insights and recommendations to executive leadership to guide business planning and investment decisions.
• Collaborate with internal stakeholders, including sales, supply chain, and regional managers, to align marketing initiatives with organizational goals.
• Represent the company at industry forums, trade events, and global conferences to enhance brand visibility and thought leadership.

Minimum Requirements :

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 10+ years of experience in strategic marketing, market intelligence, and global market development.
• Proven expertise in agriculture, large-scale animal feed markets, or related industries is highly desirable.
• Strong understanding of priority markets such as China, Japan, Korea, and KSA, including market dynamics and customer preferences.
• Leadership experience managing multidisciplinary teams, including market intelligence, analytics, and product development functions.
• Proficiency in utilizing data analytics tools and CRM platforms to inform and enhance decision-making.
• Exceptional communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional teams.
• Experience in designing and implementing go-to-market strategies for complex, multinational businesses.
• Ability to adapt to dynamic environments and work effectively within diverse, multicultural teams.

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