Senior Product Marketing Manager (Datos Team)

We are Semrush, a global tech company developing our own product – a platform for digital marketers.

Are you ready to be part of it? This is your chance! We’re hiring for a Senior Product Marketing Manager (Datos Team).

Tasks in the role

1. Develop and execute comprehensive GTM plans for new product launches and feature updates.
2. Define and refine product positioning, messaging, and value propositions, ensuring alignment with market needs and customer insights.
3. Conduct market research and competitive analysis to inform product strategy and GTM initiatives.
4. Collaborate with Product and Sales teams to develop sales enablement materials, including presentations, demos, and training resources, with support from our Content Marketing Manager.
5. Analyze GTM performance metrics and provide insights to optimize future initiatives.
6. Lead the development and execution of GTM strategies aligned with business objectives.
7. Work with cross-functional teams to define target audiences, develop marketing campaigns, and optimize sales processes.
8. Monitor market trends and customer feedback to identify GTM opportunities.
9. Coordinate with the Content Marketing Manager to align product content with GTM strategy.
10. Drive projects independently and proactively, resolving communication and process bottlenecks.
11. Mentor team members, fostering collaboration and continuous improvement.
12. Build and maintain relationships with key stakeholders across the organization.

Who we are looking for

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in product marketing and GTM execution, preferably in B2B DaaS, data SaaS, or tech environments.
• Strong understanding of product lifecycle management and GTM best practices.
• Excellent communication, presentation, and interpersonal skills, with an emphasis on a positive work environment.
• Proficiency with project management tools (e.g., ClickUp, Jira).
• Strong analytical and problem-solving skills.
• Ability to work independently in a fast-paced, remote, and dynamic environment.
• Experience creating and implementing internal processes.
• Ideally based in Europe/CET or ET time zones.

About the team

Datos, a Semrush company, is a global clickstream data provider focused on licensing anonymized, privacy-secured datasets to ensure client safety. Founded in 2019, with offices in New York City (HQ), Spain, and Germany, Datos offers access to desktop and mobile browsing data for millions of users worldwide, providing trustworthy, results-driven data products.

Benefits

• Unlimited PTO
• Flexi Benefits for hobbies
• Employee Support Program
• Financial aid for family loss
• Employee Resource Groups
• Office meals, snacks, and drinks
• Team building activities
• Training, courses, and conferences
• Employee gifts

About Semrush

Semrush is a leading SaaS platform for online visibility management, enabling global businesses to optimize search engine, PPC, content, social media, and competitive campaigns. With 16 years of development, numerous awards, and a NYSE listing, Semrush serves over 10 million users worldwide, with a team of over 1,700 professionals.

Diversity, Equity, and Inclusion

Semrush is an equal opportunity employer committed to a diverse and inclusive workplace. We welcome applications from all backgrounds and do not discriminate based on race, religion, gender, age, disability, or other protected characteristics. Even if you don’t meet all requirements, we encourage you to apply.