The Sales Centre of Excellence (SCOE) has a results-focused mission: to empower our sales teams with the tools, knowledge, and strategies necessary to excel.
As a member of the SCOE team, the role of the Sales Enablement Manager is to support three key areas of sales enablement:
- The development and execution of best-in-class sales methodology and process.
- Ensuring the methodology and process meet the needs of each area of the HBX Ecosystem.
- The establishment, maintenance, and governance of an effective Sales Technology Stack (Techstack).
Central to the success of this role will be the ability to collaborate with the Sourcing Centre of Excellence in sales methodology & process, the central Salesforce team in optimizing the core CRM, and regional Salesforce & Salesloft Administrators and Influencers to build support and momentum for using a technology stack that drives effective behaviors and superior results of the frontline sales team.
The Sales Enablement Manager will serve as the key connection point between the Sourcing Centre of Excellence, the central Salesforce team, regional Salesforce / Salesloft Admins and Influencers, and the SCOE.
This role will own the success of the Sales Enablement Platform by managing its use and leading its optimization across communities served by the SCOE. It will translate feedback and business priorities into platform improvements, working with Sales, Marketing, and Technology teams.
To be successful, the job holder should be comfortable working with business leaders to help generate pipeline and deliver campaigns with the tool. The role will also involve organizing and driving the Cadence Committee responsible for governing the content on the platform.
Accountabilities:
- Own the Sales Engagement Platform from a functional perspective.
- Collaborate with the Sourcing Centre of Excellence to ensure alignment between Sourcing and Sales teams' approaches to sales.
- Drive the operating rhythm with frontline users to ensure engagement, alignment, and adoption of the Orchestration Platform.
- Implement and chair a “Cadence Council” to audit, maintain, and share best practices of Salesloft Cadences, Plays, and templates.
- Work with marketing and product/solution teams to ensure sales Cadences have the correct support material at each stage of the sales and client development journey.
- Collaborate with the Salesforce technical team to ensure salespeople have access to necessary training materials to operate the platform effectively.
- Collaborate with the Salesloft Success team to ensure salespeople have access to training and resolve user issues.
- Manage licensing and distribution of ancillary platforms like LinkedIn Sales Navigator.
- Manage communication of the Sales Techstack Roadmap to the sales community.
- Manage a SCoE Communication platform to share progress, updates, and key events.
- Maintain a 'requested features library' for the Sales Techstack.
- Establish a regular review process with the Salesforce technical team for administrative tasks and data quality regimes.
- Support the SCOE Director in gathering insights and collaborating with cross-functional teams to improve sales processes aligning with broader company goals.
Skills:
- Experience in frontline sales and/or sales operations and enablement.
- Excellent organizational and program management skills.
- Intellectually curious, energetic, and innovative.
- Effective communication skills as a listener, speaker, writer, and presenter.
- Ability to work collaboratively in a small, results-focused team.
- Attention to detail and focus on accurate presentation of information.
- Proficiency in PowerPoint for presenting information, initiatives, and updates.