Customer Development Lead / National Sales Lead

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Join to apply for the Customer Development Lead / National Sales Lead role at Opella

Job title : Customer Development Lead / National Sales Lead

• Location : Barcelona

Opella is the self-care challenger with the third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission : to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.

At the core of this mission are our 100+ loved brands , our 11,000-strong global team , our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.

Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission to bring health in your hands at

Within Opella, we have the ambition to Grow and Perform even stronger and faster, ahead of the Market. That’s why we are looking for talents who :

• Like agility and new ways of working
• Value operational autonomy and speed decision-making
• Are passionate about data and digital transformation
• Are consumer-obsessed and want to make a difference

As part of the Opella´s team, you will have the opportunity to work in an environment where people can thrive, grow, enjoy and be at their best. Our aim is to create an inclusive and exciting workplace for FMCH talents where we value authenticity, passion, speed and strong sense of purpose to work together as one Consumer Healthcare team.

About The Job

Role Purpose :

• Manage end-to-end customer engagement strategy, plans and customer development.
• Design and coordinate the Commercial Policy and ensure the national implementation across country´s sub-regions and customers, to boost market share and profitability.
• Transforming inputs of Brand’s and Zone teams into profitable local channel plans.
• Serve as an ambassador for new ways of selling and a reference for the team.

Main Responsibilities

Strategic Vision & Operational Excellence :

• Lead and coordinate the Go-to-Market strategy.
• Execute customer segmentation, investment allocation, and growth plans.
• Support the team to build strategic relationships with key customers.
• Monitor and drive sales volumes, market share, profitability, and customer service KPIs.
• Lead projects contributing to business strategy.

Customer Planning

• Contribute to demand planning and forecast accuracy.
• Ensure excellence in execution and outstanding performance monitoring with fit-for-purpose tools (CRM System, Image Recognition Software & Communication) to efficiently execute, monitor and improve performance.
• Ownership in Sell-in & Sell-out target delivery.

People Management

• Inspire, lead, and develop the high-performing commercial team.
• Foster a sell-out driven performance culture.
• Promote a collaborative and Customer-Centric and Challenger mindset.
• Implement personal development plans and succession planning.

Key Relationships

• Internal :

Local : Sales, Marketing, Shopper, Legal, Customer Service, Communications, Performance, Medical, People & Culture, Procurement, Supply Chain, Regulatory.

Regional / Global : Western Europe LT Team, Customer Excellence.

• External : Customers (medical professionals, wholesalers, pharmacists), agencies.

Experience

About you

• 10 years of OTC / FMCG experience is a must and proven national sales management experience.

Education

• University degree and Master's

Soft And Technical Skills

• Influential and passionate leader with strong financial acumen.
• Strategic, creative, and problem-solving mindset.
• Excellent communication, negotiation, and analytical skills.
• Proficient in sales management, forecasting, brand management and business planning.

Languages

• Fluent in Spanish and English; other languages are a plus.

Why choose us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers. We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things

All In Together : We keep each other honest and have each other's backs.

Courageous : We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed : We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple : We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

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