Senior Sales Manager - F1 Madrid

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At MATCH Hospitality we design and deliver the best hospitality programmes at the most sought-after sports events in the world, including the FIFA World Cup, AFC Asian Cup, Nitto ATP World Finals, and Formula 1. We are the industry leader in the production, management and sales of commercial hospitality programmes and deliver maximum exposure for our event partners via a well-established and comprehensive global sales agent network, in addition to our in-house direct sales team.

This role requires a strategic thinker with strong leadership, business development, and relationship management skills. The ideal candidate will have a proven track record of achieving and exceeding sales targets while managing and mentoring a high-performing sales team. Lead and manage the sales team and all day-to-day activities related to the sales department, with a focus on building long-term, value-based customer relationships, enabling achievement of business objectives.

Key responsibilities:

• Reporting to the Commercial management team, the Senior Sales Manager responsibilities and essential job functions include but not are limited to:
• Designing and implementing a strategic sales plan that expands company’s customer base and ensure its strong presence.
• Lead and mentor the sales manager’s team, setting objectives, reviewing performance and facilitating ongoing training.
• Forge and maintain relationships with key clients to ensure long-term business partnerships.
• Analyse market trends, competitor activity, and audience demographics to identify new revenue opportunities.
• Oversee the preparation of sales proposals and presentations to pitch our products/services offering to new and Match Hospitality customers.
• Collaborate with marketing, communication, legal and operations team to align sales strategies with marketing campaigns and initiatives.
• Represent the company at industry events, networking functions, and F1 races to drive business development.
• Deliver presentations and speak at national and international events to represent and promote the F1 hospitality project.
• Negotiate and close high-value contracts, ensuring profitability and long-term client relationships
• Prepare and present detailed sales reports, forecasts, and performance analyses to senior leadership.
• Achieve and exceed sales targets, ensuring long-term financial growth for the event

Qualifications:

• To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required
• Bachelor’s Degree required - Business, Marketing or similar degree (B.A.) from a fouryear college, or an equivalent combination of education and experience is preferred.
• Minimum of 6+ years in sales experience, preferably in premium seating in the sports & hospitality industry.
• Excellent communication and presentation skills, both written and oral.
• Skilled in setting and running sales meetings, with ability to effectively pitch and present premium products.
• Deep knowledge of the corporate sector and demonstrated ability to build meaningful relationships with key stakeholders in the market
• Must be able to work collaboratively across all departments and have a team-first mentality
• Language skills: Spanish, English, third language will be a plus.
• Knowledge of Formula 1, motorsport, and global sports trends
• Proficiency in CRM tools (Salesforce, HubSpot, etc.) and sales analytics
• Understanding of luxury hospitality sales and premium fan experiences

What We Offer

• Flexible working arrangements to support work-life balance.
• 25 days of annual leave.
• Paid sick leave from day one.
• Company pension scheme with contributions.
• Employee Assistance Program.
• Company bonus scheme for successful project delivery.
• Life insurance coverage.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Hospitality

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