Ppc Specialist / Part-Time

• This is a contractor role, which means you manage your own taxes.
• You can be based anywhere in Europe.

We're seeking a seasoned PPC Specialist to lead and optimize paid advertising campaigns across Google Ads, Meta Ads, with a sharp focus on ROI in a fast-paced e-commerce environment.

Key Responsibilities :

• Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Meta Ads, etc.) for global market
• Conduct thorough keyword research and competitive analysis to identify opportunities for campaign optimization.
• Monitor and analyze campaign performance, making data-driven decisions to maximize ROI.
• Create and optimize compelling ad copy and landing pages to improve conversion rates.
• Stay up-to-date with industry trends, best practices, and algorithm updates to ensure campaigns remain effective and compliant.
• Collaborate with the marketing team to align PPC efforts with overall marketing strategies and goals.
• Provide regular reports and insights on campaign performance to senior management.
• Manage budgets, bid strategies, and overall account performance to meet and exceed business objectives.
• Utilize Google Analytics to track and report on key performance metrics, providing actionable insights for continuous improvement.

Requirements :

• Minimum of 5 years of experience managing PPC campaigns in an e-commerce setting (preferably within the more restricted industries like healthcare, pharmaceuticals, finance, gambling, crypto etc.)
• Proven track record of achieving high ROI through PPC campaigns.
• Experience with A / B testing, conversion rate optimization, and landing page design.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Expertise in Google Analytics, with the ability to set up and analyze advanced tracking and reporting.
• Excellent written and verbal communication skills.