Performance Marketing Manager (German Speaker) – full remote working

Performance Marketing Manager (German Speaker) – full remote working

The Company

lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan.

Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do “whatever makes them pink”.

We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. More than 1,700 employees worldwide develop our own products and services to power the entire traveller journey for millions of people.

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We believe in an equal opportunity environment that is welcoming and celebrates everyone's uniqueness. We value diverse experiences and viewpoints, as they drive innovation. We aim for our workforce to reflect the communities we serve globally.

Job Description

lastminute.com group is seeking a SEM Account Manager.

The SEM Manager will plan, implement, and analyze Paid Performance Marketing campaigns across various brands and products, with a focus on SEM. She/he will align campaigns with marketing and business objectives using SA360, Google Ads, Bing Ads, and other Performance Marketing tools.

Key Responsibilities

1. Own performance metrics for a specific market or product area.
2. Identify growth opportunities, test hypotheses, and scale successful tests to boost traffic.
3. Deliver performance reports and insights, promoting new ideas and methods.
4. Address and escalate campaign performance issues; perform regular optimizations.
5. Manage accounts to meet targets, develop roadmaps, and ensure timely delivery.
6. Collaborate with IT to develop tools for automation, bid management, landing page optimization, and reporting.
7. Establish and improve processes with automation solutions.
8. Share knowledge through training and coaching.
9. Follow Performance Marketing best practices consistently.
10. Develop product knowledge as tools and products evolve.

Skills and Experience

1. At least 4 years in Performance Marketing, with a focus on SEM preferred.
2. Strong Excel skills for analyzing data from multiple sources.
3. Dynamic, analytical, and data-driven approach.
4. Ability to leverage data to influence marketing decisions.
5. Experience managing large budgets for Paid Search campaigns.
6. Knowledge of automated bidding (Google Ads, SearchAds360, etc.).
7. Familiarity with MySQL, BigQuery.
8. Experience with A/B testing tools.

Additional Information

What we offer

• Join a dynamic, inclusive, international team.
• Grow through career development and internal mobility.
• Work a 36-hour week, with 4 hours on Friday mornings.
• Flexible start and end times for your workday.
• Dedicated focus time for learning and deep work on Friday mornings.
• Partial or full remote work depending on local laws.
• Continuous training via our company platform.
• Travel employee discounts.
• Two days off annually for volunteering.
• Free snacks, drinks, and beverages at our offices.
• Participation in winter and summer corporate events.
• Access to our Welfare platform with discounts from over 1500 partners.