Marketing Program Manager (m/f/d)

For 30 years, imc Test & Measurement GmbH has been developing, manufacturing and distributing productive measuring and testing systems for research, development, service, and production. Whether in vehicles, on machines and systems, or in the rail and aviation industries - users utilize imc measuring devices, software solutions, and test benches every day to validate prototypes, optimize products, monitor processes, and gain insights from measurement data. A comprehensive range of services is available for imc devices, from consulting to complete test bench automation. In this way, we consistently pursue the imc performance promise of “productive measurement.”

Responsibilities:

1. Tactical and operational development of industry program content based on strategy laid out by the Brand/Industry Marketing Director. This also includes content production for key accounts (account-based marketing principles).
2. Support NPIs with marketing launch plans, content production, etc. Share the content with other Brand/Industry Marketing teams for them to incorporate into their marketing programs.
3. Develop SoMe content based on industry objectives, buyer personas, challenges, etc.
4. Produce buyer personas for designated industries.
5. Maintain and upload marketing content in the Sales Enablement tool.
6. Setup marketing nurture programs and share with regional marketing managers for execution.
7. Maintain website development and content upload based on best practices shared by the digital marketing team.
8. Support tradeshow execution in terms of booth design, content production, lead generation programs, and pre-event marketing content production.
9. May own minor industry/marketing programs depending on skillset and organizational needs.

Qualifications:

1. Experience in the development of marketing strategies for products requiring technical explanation.
2. Expert in translating sales requirements into marketing activities.
3. Driver of the implementation of customer requirements and technical know-how in marketing strategies to expand our market positioning.
4. Enthusiastic personality to lead and develop the responsible marketing team.

Reporting to the Brand/Industry Marketing Director, you will lead a small powerful team of marketing experts who work closely with the sales team on a daily basis to promote our successful products.

Online interviews to get to know the manager and the team as well as an on-site visit in Berlin.