Teamlead Social & Digital Media (w / m / d)

Pensum: 100% / Arbeitsort: Sursee

Quality in every moment starts with YOU — as an international fashion player, we operate in a highly dynamic environment. Perfection, zeitgeist, innovation, and sustainability are our core drivers. You will take on strategic and operational leadership in shaping a consistent digital premium brand presence across all digital touchpoints. As a driving force, you will be responsible for shaping the future of CALIDA's brand presence in the digital world within our 360° campaigns. Join the CALIDA family and help shape the textile future of tomorrow.

Your area of influence

• Develop and implement a cross-channel social media strategy aligned with our premium brand positioning.
• Define clear KPIs to increase engagement, awareness, conversion, and brand loyalty, and continuously optimize based on performance data and trends.
• Translate our brand and product strategy into integrated digital campaigns across all digital channels, ensuring a brand-compliant appearance.
• Lead cross-channel activations in close collaboration with relevant interfaces.
• Manage content production (posts, stories, reels, captions, videos) in the CALIDA look & feel and take ownership of the editorial plan in collaboration with the Content & Visual Hub.
• Serve as CALIDA's digital voice and nurture community relationships through empathetic communication.
• Identify trends and insights from the community for strategic decision-making.
• Plan and optimize paid social campaigns, work closely with the performance team, and manage influencer partnerships in line with our brand DNA.
• Analyze campaign performance and leverage data-driven insights for continuous improvement.

Team Leadership & Management

• Lead a specialized team in social & digital media both professionally and disciplinarily, foster a creative team culture, and develop team members individually.
• Ensure efficient task distribution and smooth implementation of all measures, setting clear priorities.

What is important to us

• Completed studies in marketing, communication, or a comparable field.
• At least 6 years of experience in social media, digital marketing, or content creation — ideally in fashion, lifestyle, or retail. Agency experience is a plus.
• Strong strategic and operational skills in building and managing digital brand presences, including community management, influencer relations, and paid social.
• Profound knowledge of relevant platforms, tools, and ad formats, with expertise in budget management and performance optimization.
• Excellent storytelling and writing skills — both visually and verbally.
• A data-driven mindset combined with creativity, innovation, and understanding of target groups — including modern families and premium customers aged 40+.
• Strong sense for brand aesthetics and consistent communication across all channels.
• Willingness for occasional business trips to Germany.
• Fluent written and spoken English; German as native language.

Your benefits

• Flexible working hours with mobile / remote work options.
• Opportunities for professional and personal development, including cost coverage for further education.
• Cost coverage for health and non-occupational accident insurance premiums.
• Free parking at the headquarters and discounted meals at our staff restaurant Yellows.
• Unforgettable moments at our regular CALIDA Yellow's apero and our unique Christmas party.