Head Business Unit / General Manager, SecureSafe (Consumer Business)

• Be the passionate advocate for the SecureSafe product and brand at DSwiss and in the market
• Develop and execute a thorough go-to-market strategy for the SecureSafe brand, including performance marketing, route to market and partnerships, complemented by a business plan on how to successfully develop the SecureSafe business
• Own the lead and demand generation activities to conversation of the digital and offline channels for SecureSafe and the website
• Cultivate and manage partnerships relevant for the SecureSafe offering, working closely with the DSwiss GTM and product organization for white labeling and enterprise solutions
• Serve as the SecureSafe brand’s public ambassador, which includes acting as spokesperson for media engagements and live events
• Collaborate with Product Management to formulate a robust product strategy, positioning SecureSafe prominently in target markets aligned with the GTM strategy
• Work closely with Customer Operations to ensure structures supporting a successful customer life-cycle management (onboarding, growth, retention, and evangelism) are in place, delivering leading SaaS customer lifetime value (CLTV)
• Represent the SecureSafe business at Senior Leadership Team (SLT) and Board level

Job Requirements

• Bachelor's degree in a relevant field
• 8+ years of experience in tech product management or business leadership, including 3+ years in a senior leadership role
• Entrepreneurial mindset with a relentless drive to build a successful business
• Excellent communication and persuasion skills for effective and successful stakeholder management
• Proven experience in direct-to-consumer environments with high velocity, low touch conversion funnels
• A passion for technology, ideally (but not necessarily required) with expertise in data security, privacy, identity, or cloud storage

Job Responsibilities

• Overall responsibility for running the business in accordance with strategy and budget
• Ensuring sustainable growth of the company aligned with shareholder interest and in accordance with vision and mission
• Acting as the owner and business leader of the SecureSafe brand and develop it into a new and dedicated business unit that fosters accelerated and sustainable growth
• Being accountable for defining and implementing the go-to-market (GTM) strategy for our direct B2C business and champion the evolving B2B offering
• Collaborating with cross-functional teams to build a cohesive product and service strategy, ensuring maximum impact and success
• Representation of the company on the market
• Competitive salary, social and other benefits depending on contract location, hybrid work model
• DSwiss is a socially conscious company with an innovative and diverse team
• All employees are enabled to drive improvement and create value
• You will get to develop and learn within a highly talented and experienced team
• Geographic proximity to our Zurich or Lisbon office is preferred.

Remote locations in Germany, Austria or other locations will be considered.

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