Senior Brand Marketing & Consumer Engagement Lead

As the Senior Brand Marketing & Consumer Engagement Lead for the EMEA region, you will be at the forefront of an exciting journey.

Can-Am is an established leading brand in the off-road market with an extensive line-up of ATVs and Side-By-Side vehicles, well recognized for their unique performance and handling capabilities, delivering memorable recreational experiences. They are also outstanding companions for heavy-duty tasks. Our mission is to ensure that farmers and professionals have the opportunity to try a Can-Am and get on board!

We are seeking a passionate marketer with a customer-centric mindset and a solid understanding of building and activating 360 regional consumer engagement strategies across various touchpoints.

Reporting to the Director of Marketing & Go-To-Market EMEA, this role offers the opportunity to collaborate with diverse stakeholders within the regional organization and global marketing, supported by expert functions to achieve objectives.

1. Marketing Strategy: Develop and oversee the annual 360 consumer engagement plan aligned with regional business priorities, incorporating insights and managing budgets.
2. Campaigns, Content, and Storytelling: Influence and implement impactful content strategies, collaborate with global teams, and manage website content and regional ambassadors.
3. Media and PR: Contribute to media strategy, ensure effective social media amplification, and develop PR activations to maximize earned media.
4. Go-To-Market: Supervise tactical initiatives, support product launches, and coordinate with countries for seamless execution.
5. Retail Operations and Dealer Marketing: Assist in planning commercial programs and low funnel tactics with the Retail Operations team.
6. Strategic Initiatives: Participate in regional growth projects, represent marketing in cross-functional teams, and be accountable for KPIs.

QUALIFICATIONS AND SKILLS:

• Bachelor/Master in Marketing or Business Administration
• 8-10 years in marketing, preferably in brand management
• Affinity with powersport, automotive, or outdoor industries
• Fluent in English; additional languages are a plus
• Expertise in 360 marketing, digital and experiential channels
• Strong business acumen and understanding of retail operations
• Proactive, adaptable, pragmatic, and results-oriented
• Experience in international matrix organizations
• Collaborative, open-minded, and communicative
• Innovative with a creative mindset and trend awareness

The role is based in Lausanne, Switzerland, with approximately 10% travel expected.

Share your unique qualifications that would add value to our team.

OUR VISION: We believe the road should belong to everyone. We aim to make a difference by fostering inclusivity, innovation, and community within our company and beyond.

WELCOME TO BRP

We are a global leader in recreational vehicles and boats, committed to innovation and customer focus, with facilities worldwide and a passionate workforce of nearly 20,000 employees. Join us on the journey to move people and create memorable experiences.