Full-Stack Marketing & Web Strategy Manager

Wright Family Law Group • Remote

Posted 25 days ago

Description

Wright Family Law Group is a forward-thinking family law firm committed to serving clients with compassion, innovation, and strategic legal expertise. We're expanding our digital footprint and looking for a Full-Stack Marketing & Web Strategy Manager to lead the charge in transforming how we connect with and serve our community online.

We’re seeking someone who is dynamic and highly skilled to spearhead our multi-channel marketing efforts and oversee the strategy and performance of our digital presence. This role is ideal for someone who is an equal-part strategist and executor with a strong grasp of content trends, digital performance analytics, and web development best practices.

Responsibilities

Key Responsibilities

Multi-Channel Marketing Strategy

• Develop and implement a comprehensive digital marketing strategy across platforms, including TikTok, YouTube, Instagram Stories, and Facebook Stories. Collaborate closely with the Content Creator for campaign development and execution.

Website Management & Optimization

• Leverage advanced WordPress proficiency to build, maintain, and optimize high-converting landing pages, blogs, and sales funnels. Ensure site performance is aligned with SEO best practices and marketing goals.

Graphic Design & Visual Content Development

• Utilize graphic design skills and experience to create visually engaging assets for digital campaigns, website pages, social media content, and online ads. Maintain consistent branding and high design standards across all digital channels.

Digital Advertising Oversight

• Strategize and refine Google Ads and Meta Ads campaigns. Ensure optimal use of the advertising budget for maximum reach and effectiveness in targeting potential clients.

Performance Tracking & Reporting

• Analyze and report on website traffic, ad performance, and social engagement metrics using tools like Google Analytics. Provide actionable insights and monthly ROI reports, including detailed analysis of Google Analytics, website traffic, and social media engagement. Use data insights to refine and improve marketing strategies.
• Lead a small marketing team, including a content creator and digital ads manager. Align tasks with strategic goals and ensure timely execution.

SEO & Local Search Optimization

• Ensure content is search-optimized, leveraging keyword strategies, geotagging, backlink integration, and localized content tactics to increase visibility and drive traffic.

Stay Ahead of the Curve

• Monitor industry trends, competitors, and emerging tools to ensure the firm stays competitive and innovative in its digital outreach.

• Proven experience in graphic design, digital marketing, content creation, and web strategy/web development - (legal or professional services sector a plus).
• Strong proficiency in WordPress, social media platforms, and digital advertising tools such as SEO tools, Google Analytics, Google Ads, and Meta Ads.
• Strong grasp of social media trends and best practices across video and short-form content platforms.
• Exceptional analytical skills and data-driven decision-making ability
• Leadership and project management experience.
• Strong leadership and communication skills, with the ability to collaborate effectively with team members and other departments.
• Creative thinking and a strong visual/design sensibility.

$8 hourly

About Wright Family Law Group

At Wright Family Law Group, we believe in creating a workplace where every team member feels valued and supported. You’ll be joining a firm that prioritizes respect, collaboration, and a sense of purpose in every role, because we know that even the smallest details make the biggest difference.

Why Join Us?

At Wright Family Law Group, we offer flexible hours, a supportive team culture, opportunities to grow your skills, and meaningful work that makes a difference. This isn’t just a job—it’s a chance to be part of a team that values and respects every contribution.