Senior Manager - Clienteling, Trade & Experiential Marketing

Our client is a recognizable luxury brand.

The person in this position will report to the CMO and will have a team of 2 people.

RESPONSIBILITIES

• Trade Marketing Coordination: Lead and manage trade marketing activities across international markets.
• Strategy Development: Develop and execute trade marketing strategies aligned with overall business objectives and market trends.
• Customer Management: Craft and implement strategies to create exceptional customer journeys, focusing on engagement, retention, and loyalty programs tailored to high-net-worth individuals and affluent clientele.
• Clienteling Initiatives: Drive initiatives to cultivate and enhance relationships with key clients through personalized services and targeted marketing efforts.
• CRM Program Development: Establish and oversee a CRM (Customer Relationship Management) program designed to segment customers, personalize communications, and optimize the customer lifecycle management process.
• Product Launch Strategy: Collaborate with product development teams to create comprehensive launch strategies for new collections, ensuring alignment with brand positioning and market trends.
• Luxury Retail Excellence: Implement initiatives to elevate the luxury retail experience, including training retail staff on brand heritage, product knowledge, and delivering exceptional customer service.
• Experiential Marketing: Develop and execute experiential marketing strategies to create unforgettable brand experiences, including exclusive events, VIP dinners, and private viewings.
• Cross-functional Collaboration: Work closely with sales, marketing, and product teams to ensure seamless alignment and integration of trade marketing initiatives.
• Market Analysis: Conduct in-depth market research and analysis to identify opportunities and challenges within trade marketing activities.
• Budget Management: Effectively manage trade marketing budgets to ensure optimal allocation and ROI.