Senior Marketing Campaign Manager - Swiss Market

We are looking for a Senior Marketing Campaign Manager to join the team and contribute to the growth of our client and optimization of their brand presence in Switzerland. This role presents a great opportunity for someone passionate about brand strategy, integrated campaign execution, and marketing performance, who wants to gain hands-on experience in a dynamic and collaborative environment.

Responsibilities

• Manage and lead marketing campaigns for services and global brand initiatives across the Swiss market.
• Oversee the end-to-end campaign process, from briefing through to execution, including creative development and media planning across both ATL and BTL channels.
• Lead cross-functional campaign project teams, working in close collaboration with global and central departments (PR, social media, website, CRM) to ensure local market relevance.
• Collaborate with in-house creative teams and external agencies (creative and print) to manage the production of campaign materials.
• Liaise with store teams and regional managers to gather feedback pre-, during, and post-campaign, ensuring strong execution and feeding learnings into future initiatives.
• Ensure that a campaign performance report is completed for each initiative, tracking KPIs, capturing insights, and sharing learnings across the wider team.
• Support the Marketing & Digital Director in the review and validation of creative assets prior to launch.
• Manage campaign budgets, including accurate forecasting, tracking, and reporting throughout the year.
• Oversee the maintenance and reprint of customer-facing materials such as brochures, leaflets, and other brand assets.
• Monitor brand performance metrics, such as brand consideration (Brand & Ad Tracker analysis) and service uptake KPIs (e.g. volume of eye tests).
• Measure ROI of advertising spend using tools such as Media Attribution analysis.
• Ensure on-time and on-budget delivery of all marketing campaigns.
• Build and nurture strong cross-functional and agency relationships to enable efficient campaign execution and alignment.

Profile

• Fluent in English and German ; other languages are a plus.
• Degree-level education, with 4 to 6 years of experience in marketing communications for a consumer brand or service in a fast-paced environment (e.g. FMCG, retail).
• Proven experience in managing campaigns across TV, radio, digital, and social media.
• Experience in managing and coordinating media and creative agencies.
• Excellent project management, communication, and influencing skills.
• A self-starter, results-driven, and highly motivated by customer impact.
• Comfortable presenting and engaging with senior stakeholders.
• Strong budget ownership experience across large-scale campaigns.