Marketing Servcies

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Marketing Services Specialist – Pharma vacancy for a globally operating Basel-based company in the Pharma sector.

Your Tasks

1. ICE Transformation Roadmap: Deliver key capabilities for the ICE architecture, including right customer, right content, right CX journey, right investment, and right insights for Wave 2 brands and countries by the end of H2 2025
2. Content Enablement: Provide comprehensive support for content enablement, including development and implementation of content tagging taxonomies and enhancement of content performance and insights
3. Training and Documentation: Finalize Wave 1 and 2 training plans and provide necessary documentation and inputs for dashboard finalization
4. Onboard new Waves key stakeholders and integrate required inputs into content insights key enabling blocks (e.g., brand-specific values into taxonomy)
5. Taxonomy and Channel Expansion: Define and validate business requirements for expanding taxonomy to integrate new channels
6. Trigger discussions for data and platform readiness analysis and enablement
7. Activate new insights based modus operandi by reviewing content insights dashboard regularly, defining learnings and short/mid-term recommendations
8. Support the ICE Content Insights project by enhancing content performance and insights through taxonomy and tagging, onboarding new brands and countries, working with systems like Veeva Vault, Veeva OnCore, and ShamanGo
9. Ensure dashboard fruition for ICE Wave 1 content performance tracking
10. Plan and design for future expansion, such as campaign view, correlation modeling, and dashboard convergence

Your Experience/Knowledge

1. Proven experience in content insights and taxonomy development
2. Strong understanding of content tagging and taxonomy principles
3. Experience with systems like Veeva Vault, Veeva OnCore, and ShamanGo
4. Excellent project management and coordination skills
5. Ability to work effectively with cross-functional teams

Preferred Skills

1. Experience in the pharmaceutical or healthcare industry
2. Familiarity with MarTech tools and processes
3. Strong analytical and problem-solving skills
4. Excellent communication and interpersonal skills

Additional Details

• Location: Basel, Switzerland
• Work setting: Hybrid
• Sector: Pharma
• Start: 05/2025
• Duration: 7+ months
• Workload: 100%
• Ref.Nr.: BH 22890

Take the next step and send us your resume along with a daytime phone number where we can reach you.

Due to Swiss work permit restrictions, we can only consider applications from Swiss nationals, EU citizens, and current work-permit holders for Switzerland.

Ukrainian refugees are warmly welcomed; we will support you all the way.

We welcome applications from individuals of all genders, age groups, sexual orientations, personal expressions, ethnic backgrounds, and religious beliefs. Therefore, there is no requirement to provide gender information or a photo in your application.