Global Marketing Manager Culinary

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Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There’s much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. Every day, your talent, your innovative spirit, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.

Key purpose of the role and how it adds value:
The GMM is the main partner for the Global Platform Director and the Growth Platform stakeholders of our Culinary Growth Platforms. They drive the growth platform by improving and implementing the platform strategy and continuously analyzing the global landscape, market trends and consumer and customer needs. They drive commercialization by owning the marketing plans, ensuring comprehensive value propositions on key icons, applications and technologies and bring them to life by planning and executing effective marketing initiatives in line with regions. Additionally, they provide marketing support to high-profile accounts to enable a superior omnichannel customer experience and participate in Customer Foresight projects.

Role Accountabilities & Deliverables

Activate Growth Platform (60%)

Ownership of Global Marketing Plan:Lead the development and execution of the growth platform's global marketing plan in close alignment with the regions, including promotions, cross-regional and transversal initiatives, thought leadership programs and external events

Strategic Recommendations:Provide strategic insights and challenge existing platform strategies to enhance effectiveness. Stay updated on market trends and conduct regular assessments, including consumer need states, competitive landscaping, whitespace analysis and emerging trends

Value Proposition Development:Create compelling value propositions, supported by consumer and customer validation

Commercialization of Innovations:Drive commercialization process for innovations from S&T roadmap with Global Product Managers

Content Creation:Develop engaging content for external communication campaigns in close collaboration with Communication Directors, ensuring alignment with brand values and resonance with target audiences

Community Building:Establish and nurture a Growth Platform community with regions and BUs in collaboration with the Platform Director to foster knowledge sharing and collaboration

2.) Support Selected Accounts (20%)

Ongoing Key Account Support:Create and provide marketing materials and strategic input for high-profile accounts, working closely with account leads to ensure alignment with customer needs

Customer Project Support: Marketing support for selected customer projects (e.g. T2T), collaborating with account managers to ensure successful execution

3.) Transversal Initiatives and Marketing Tools (20%)

Leadership in (Digital) Strategic Initiatives:Lead or support transversal strategic marketing initiatives and be at the forefront of digital transformation as initiator or key user

Fostering a Cutting-Edge Marketing Organization:Nurture the marketing community by enhancing collaboration, provide thought leadership in marketing practices and contribute to development of digital tools enhancing overall marketing effectiveness

• Comprehensive global marketing plan for the growth platform
• Successful executed global marketing plan and thought leadership activities
• Regular strategic recommendations and market assessments
• Successful commercialization of new innovations
• Engaging content for external campaigns
• Marketing materials and strategies tailored for high-profile accounts
• Effective support for customer projects and events
• Meaningful contributions to transversal marketing initiatives and digital transformation
• Active support of the Global Strategic Marketing Director in steering the marketing community

Reporting & Interactions:

• Reports toGlobal Strategic MarketingDirector
• Works closely together with Growth Platform Director, Global Product Managers, BU Marketing, Regional Marketing, Local Marketing, World Account Managers, Regional FC&A, Category Technical Leads, Flavourists, Global Communications Directors, Communications Managers, Brand Director, Creative Studio
• Leads external agencies for market research, marketing consulting (e.g. Value Proposition), Food Experiences

Skills Required:

The GMM needs to have a marketing degree and professional experience in marketing of min 5 years in a regional or global context. They need to have a strategicmindset, commercially thinking and a certain level of creativity and out-of-box-thinkingwhile being able to manage complex projects. They have a level of seniority and influencing skills to represent in front of customers and drive decisions up to our top management.

• High expertise and advanced marketing vision of food & beverages markets
• Ability to build and lead cross-functional teams towards common goals
• Experiences in community management and building
• Creative in approach, originates ideas and can sell ideas internally with support from manager
• Comfortable interacting with diversity of groups, both functional and geographical
• Ability to navigate a matrix and global environment
• Confident in a technical innovation environment
• Solid oral and written communication ability and presentation skills in English

At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives.
You work within an inspiring teamwork culture – where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.
Every essence of you enriches our world.
Givaudan is committed to equal opportunities. Therefore, we welcome applications regardless of cultural and social background, gender, age, religion or sexual identity.
We also have a safe working environment, progressive working conditions and are certified as an equal pay employer.