Glb Marketing Mgr Protein & Initiatives
Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There’s much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. Every day, your talent, your innovative spirit, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.
Join Our Team as a Global Marketing Manager for the Protein Growth Platform!
As a Global Marketing Manager (GMM), you will be the key partner for the Global Platform Director and the stakeholders of our Protein Growth Platform. You will drive the growth of the platform by enhancing and implementing the platform strategy while continuously analyzing the global landscape, market trends, and the needs of consumers and customers. You will take ownership of the marketing plans, ensuring compelling value propositions for key icons, applications, and technologies, and bring them to life through effective marketing initiatives tailored to regional needs. Additionally, you will provide marketing support to high-profile accounts, enabling a superior omnichannel customer experience, and actively participate in Customer Foresight projects.
Reporting Structure: You will report to the Global Strategic Marketing Director.
Key Responsibilities:
Activate Growth Platform (50%)
Own the Global Marketing Plan: You will lead the development of the growth platform's global marketing plan in close collaboration with regional teams, including promotions, cross-regional initiatives, thought leadership programs, and external events.
Provide Strategic Recommendations: You will offer strategic insights and challenge existing platform strategies to enhance effectiveness. Staying updated on market trends, you will conduct regular assessments, including consumer need states, competitive landscaping, whitespace analysis, and emerging trends.
Develop Value Propositions: You will create compelling value propositions supported by consumer and customer validation.
Drive Commercialization of Innovations: You will oversee the commercialization process for innovations from the S&T roadmap, working closely with Global Product Managers.
Create Engaging Content: You will develop captivating content for external communication campaigns in collaboration with Communication Directors, ensuring alignment with brand values and resonance with target audiences.
Build Community: You will nurture the Growth Platform community with regions and Business Units (BUs) to foster knowledge sharing and collaboration.
Support Key Accounts: You will create and provide tailored marketing materials and strategic input for high-profile accounts, working closely with account leads to align with client needs.
Assist Customer Projects: You will provide marketing support for selected customer projects (e.g., T2T), collaborating with account managers to ensure successful execution.
Lead Digital Marketing Initiatives (50%)
Oversee the Flavour Vision Program: You will lead a state-of-the-art trend program leveraging the latest digital developments, supported by external agencies, and ensure regional adaptations.
Drive Marketing & Comms Automation: You will contribute to the Marketing & Communications Automation program, setting the direction for the Astra platform's development, aligning with the marketing community on needs, and collaborating with the core team on expansion strategies.
Support Strategic Marketing Initiatives: You will own the sales enablement platform “Marketplace” and support brand management for non-technical assets, acting as a futurescaper within our Customer Foresight program.
Deliverables:
A comprehensive global marketing plan for the growth platform.
Successfully executed global marketing plans and thought leadership activities.
Winning value propositions.
Regular strategic recommendations and market assessments.
Successful commercialization of new innovations.
Engaging content for external campaigns.
Tailored marketing materials and strategies for high-profile accounts.
Effective support for customer projects and events.
An industry-leading trend program.
Strong representation of the marketing community in Marketing & Comms Automation.
Meaningful contributions to transversal marketing initiatives and digital tools.
Your Profile:
You should have a marketing degree and at least 5 years of professional experience in marketing within a regional or global context. Experience in digital marketing or marketing automation is an advantage. You will need a strategic and commercial thinking, creativity, and the ability to manage complex projects. Your seniority will enable you to represent the company in front of customers and drive decisions up to top management.
High expertise and advanced marketing vision in the food & beverages markets.
Ability to build and lead cross-functional teams toward common goals.
Experience in community management and building.
Creativity in your approach, originating ideas and selling them internally with support from your manager.
Comfort interacting with diverse groups, both functional and geographical.
Ability to navigate a matrix and global environment.
Comfort working in a technical innovation environment.
At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives.
You work within an inspiring teamwork culture – where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.
Every essence of you enriches our world.
Givaudan is committed to equal opportunities. Therefore, we welcome applications regardless of cultural and social background, gender, age, religion or sexual identity.
We also have a safe working environment, progressive working conditions and are certified as an equal pay employer.
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