Robert Half International
Director of Digital Marketing (m/f)
Location:
Reston
Salary benchmark:
USD 125,000 - 150,000
The company operates within the Health Care industry.
Your tasks
- Ensure operational excellence for digital campaign deployment, ongoing optimization wrap-up across business properties
- Define clear objectives KPI for new customer Acquisition
- Partner with CRM on returning users, retargeting Retention
- Develop implement digital media strategies for qualified lead generation, sales, and ongoing engagement
- Implement acquisition media plans, offers, promotions creative to realize strategies, across traditional and digital touch points
- Spearhead media placement for paid search, paid social, affiliate programmatic campaigns
- Expand and execute reporting to show KPI / effectiveness, and insights for ongoing buy management optimization
- Monitor and partner with other departments on digital / acquisition attribution models to understand and optimize channel impact
- Manage staff, internal partners and external vendors, prioritizing scale and ROI
- Facilitate billing, forecasting and budget management across all channels and partners
Your profile
- BA degree in Marketing Communications or related field
- 10 + years of experience in digital marketing positions, with increasing responsibility
- Previous experience in digital marketing within a fast-paced consumer business is a must
- Proven ability to lead robust testing strategies across multiple KPIs and campaigns.
- Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast paced environment.
- Strong inter-personal, communication and presentation skills with an ability to communicate to various audiences