Robert Half International

Director of Digital Marketing (m/f)

Location: Reston
Salary benchmark: USD 125,000 - 150,000

The company operates within the Health Care industry. 

Your tasks

  • Ensure operational excellence for digital campaign deployment, ongoing optimization wrap-up across business properties
  • Define clear objectives KPI for new customer Acquisition
  • Partner with CRM on returning users, retargeting Retention
  • Develop implement digital media strategies for qualified lead generation, sales, and ongoing engagement
  • Implement acquisition media plans, offers, promotions creative to realize strategies, across traditional and digital touch points
  • Spearhead media placement for paid search, paid social, affiliate programmatic campaigns
  • Expand and execute reporting to show KPI / effectiveness, and insights for ongoing buy management optimization
  • Monitor and partner with other departments on digital / acquisition attribution models to understand and optimize channel impact
  • Manage staff, internal partners and external vendors, prioritizing scale and ROI
  • Facilitate billing, forecasting and budget management across all channels and partners

Your profile

  • BA degree in Marketing Communications or related field
  • 10 + years of experience in digital marketing positions, with increasing responsibility
  • Previous experience in digital marketing within a fast-paced consumer business is a must
  • Proven ability to lead robust testing strategies across multiple KPIs and campaigns.
  • Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast paced environment.
  • Strong inter-personal, communication and presentation skills with an ability to communicate to various audiences

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