Marketing Manager

We're a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

• Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we'll work closely with you as we understand every person has unique circumstances.

• Location: Rome,
• About the Role

Crunchyroll is looking for a Manager, Marketing - Italy. This is a high-visibility role on the Country Leadership team reporting directly to the Director of Regional Marketing - EMEA. This role will drive business growth for the Crunchyroll brand in Italy, establish long-term country strategies, and oversee title launches and brand initiatives.

This strategic role requires strong leadership skills, centered in business development, marketing strategy, and creative campaign oversight. It is responsible for the overall marketing success in the region and its markets. The role involves identifying long-term success paths for the region and connecting the local market with global strategic functions, following the "globally aligned, regionally relevant" principle.

The Marketing Manager takes ownership of full funnel marketing activities and subscriber growth in Italy.

• About You
• Degree in marketing communications or equivalent
• 6+ years of experience in marketing management
• On the forefront of pop culture and up to speed on the latest trends.
• Brand agency, tech, or entertainment background preferred
• Experience managing diverse teams
• Worked in a global organization or has international experience
• Self-starter, flexible, and able to thrive in a fast-paced environment
• Proficient in English (spoken and written)
• Deep understanding of the Italian market

A day in the life of our Marketing Manager includes developing and implementing territory-specific strategies for traffic, brand engagement, social media, and fan events. This involves setting long-term objectives, prioritizing regional titles and initiatives, and collaborating with the EMEA marketing team.

The role also involves managing local marketing teams to create culturally relevant campaigns that drive subscriber growth and box office revenue, managing regional budgets, and ensuring all marketing strategies align with overall EMEA and global directions. The Manager oversees creative workflows, coordinates full-funnel marketing activities for theatrical and SVOD releases, manages budgets, and partners with leadership to ensure subscriber and revenue targets are met for emerging territories.

Questions about Crunchyroll's hiring process? Please check out our FAQ.

Crunchyroll connects anime and manga fans across 200+ countries with content, events, merchandise, and manga publishing. Fans have access to one of the largest collections of licensed anime, including simulcasts available immediately after Japanese broadcast. The Crunchyroll app is available on over 15 platforms, including gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures and other partners.